Project Brief

The origin story of Madbury Road began when founders Tim and Brady first met each other back in college. First friends turned business partners, their love for life, attention to detail, and care for the customer have always been part of their mission statement. They dreamt of building a furniture company that delivered tremendous value with a family first approach. New England based Madbury Road had always been proud of their high levels of customer satisfaction due to 1:1 deliveries, customer service, and use of the highest quality product materials.

After a few years of growing their business in-house from the ground up, they realized it was time to find a strategic partner that could match the endearing and customer friendly experience they had already created while guiding a plan to scale their business to even greater levels of success.

Madbury Road needed to not only update their online buying experience, but was in need of an entire brand refresh. Madbury Road’s products and customer service were already world class so they needed a brand that matched. We first began with our creative team and brand strategy teams sitting with the owners to learn what truly makes the brand tick – core values, competitive advantages, brand & customer archetypes – to truly understand the Madbury Road difference.

Results

With guidance from our lead brand strategist and creative director, Madbury Road’s new brand essence was captured to the delight of the owners. The end deliverable defines the essence of the brand, with key elements from the brand platform initiative, such as the brand’s positioning, messaging, personality, and values. In addition, it showcases a new visual identity including a brand book manual with explicit depictions and descriptions of their new logo, color palette, typography, photography style direction, custom iconography, applicative expressions, and brand usage guidelines & rules. Madbury Road had finally found their brand voice that could be mirrored across all customer touchpoint in perpetuity.

The next step was transforming their new brand manual into a state of the art Shopify experience that ensured their valued customers could shop comfortably and effectively across all devices. The newly designed store unlocked faster site speeds, enhanced design components, and an overall better experience than they had ever seen in the past.

Madbury Road has entered a new realm of eCommerce experiences and their customers will be the largest benefactor. We always love partnering with companies that put the customer first because in the long run, these are the ones that will receive the most fruits. Our Growth Spark team properly executed another successful build by finding a transformative theme that matched the new brand while simultaneously delivering a content experience that encouraged more conversions.

Madbury’s modular approach to furniture was reflected in our build as we leverage a components library to allow for greater flexibility and customizations within the Shopify platform. With the brand and technology system in good standing, owners Tim and Brady can now focus on what they do best: curating exemplary furniture for exemplary people. We are excited to continue to work with the Madbury Road family and scale the business even further.