The Problem
In response to the evolving retail landscape, VIETRI partnered with Growth Spark to revamp its online presence. By implementing Shopify Plus with SAP integration, we ensured scalability.
Post-revamp, Growth Spark boosted VIETRI's customer acquisition strategies, significantly improving their Google Ads and Facebook Ads performance.
The Solution
Growth Spark's growth marketing expertise helped VIETRI achieve profitability targets and expand their brand to new audiences. By leveraging Google, Meta, Pinterest, and Microsoft Advertising, along with customer segmentation and automation, we scaled their online revenue.
Collaborating with Feedonomics, we streamlined product feed management, leading to significant performance improvements. This partnership showcased the power of strategic collaboration and agile strategies in driving success.
Vietri SHOPIFY plus IMPLEMENTATION AND SAP integration
Project Overview
Acting as an extension of VIETRI's team, Growth Spark used Google, Meta, Pinterest, and Microsoft Advertising, plus customer segmentation, email and SMS automation, and creative services to boost online revenue.
Project Moodboard
The Problem
In response to the evolving retail landscape during the COVID-19 pandemic, VIETRI, an Italian-inspired brand that sells handmade dinnerware and decor products for the home and garden space, engaged Growth Spark to revamp its online presence. Given that a significant portion of VIETRI’s business relied on brick and mortar partnerships with both small and large retailers, Growth Spark ensured the ability to scale effectively by implementing Shopify Plus with an SAP integration.
After scaling their eCommerce operations with backend and frontend improvements to the design, VIETRI needed help with customer acquisition. They needed a solution that directed new customers to their website with a cost-effective strategy. Before Growth Spark, VIETRI internally managed Google Ads and Facebook Ads with sub-par results.
The Solution
Growth Sparks’ expertise in growth marketing helped VIETRI grow significantly online while meeting profitability targets set by their team. By acting as a strategic and tactical extension of their current team, we’ve been able to extend and amplify the tailored VIETRI brand to new audiences while implementing strategies to retain past customers. We did this through a channel mix containing Google, Meta, Pinterest, and Microsoft Advertising. Growth Spark also implemented customer segmentation, email and sms automation, and creative services to ensure we can rapidly test, iterate and continue to scale their online revenue.
The collaborative effort between VIETRI, Growth Spark, and Feedonomics yielded impactful results in the product feed management. To address VIETRI’s challenges in categorizing an ever-evolving product mix for Google Shopping campaigns, Growth Spark and Feedonomics orchestrated innovative solutions and streamlined the process of adding, discontinuing, and updating products within their catalog. The automation enabled by FeedAi™ replaced the time-consuming manual process of managing feeds freeing up resources for strategic endeavors.
The transformational power of expert product feed management became evident as VIETRI observed substantial enhancements in key performance metrics:
- 30% higher click-through rates
- 80% higher conversion rates
- 37% higher return on ad spend
- $1.50 reduction of cost per purchase
- 5% lower cost per acquisition
This confluence of specialized support, agile strategies, and technology-driven solutions led to VIETRI’s remarkable success in the digital marketing realm, spotlighting the crucial role of strategic partnerships in achieving extraordinary outcomes.
We couldn’t be happier with the build. Your teams’ work and project management are impeccable. It’s truly been a pleasure to work with Trellis in launching and growing our new e-commerce platform.
