Blog

SEO Best Practices for Online Sales

Selling online enables even the smallest business to reach consumers around the world. Unfortunately, it also means competing with thousands of other sellers who often offer the same or similar products, as well as with e-commerce giants like Amazon, Walmart, and eBay. If you want to make sales, you have...

Guide to Content Planning Part 2: Content Audits

In Part 1 of our Guide to Content Planning we covered the basic concepts of Content Planning. We also discussed best practices regarding Sitemaps and their importance in taking inventory of your site’s content and understanding its structure. Here in Part 2, we’ll be discussing Content Audits, a process of...

Guide to Content Planning Part 1: Sitemaps

Welcome to our Guide to Content Planning. Making the move to a new shopping cart isn’t easy, but this guide aims to remove some of the major pain points of an E-Commerce Migration by teaching preparedness. In this series we’ll focus on best practices for understanding, organizing, and preparing your...

Launch: Johnny Cupcakes 3.0

Johnny Cupcakes Johnny Cupcakes is a Boston-based clothing brand started by John Earle, a.k.a. Johnny Cupcakes. They specialize in graphic tees adorned with pop-culture references, spoofs, and of course, cupcakes! Johnny Cupcakes was started over 15 years ago out of the trunk of Johnny’s ’89 Toyota Camry, where he’d sell...

Growth Spark 2016 Year in Review

Growth Spark generated a lot of content in 2016 that we’re immensely proud of! We wanted to curate some of our top articles and guides from the year, just in case there’s something great you may have missed. First up, a trio of our most-read articles that we posted in...

Understanding Wholesale on Shopify Part 3: Shopify Plus

Welcome to the third, and final installment of our three-part guide to Understanding Wholesale on Shopify! In this series we’ll cover the various methods and best practices through which one can implement wholesale into their Shopify Store. Follow along as we detail the pros and cons of each solution, and...

Growth Spark Wins Best In Class from the Interactive Media Awards

Interactive Media Awards We are honored to announce that we won Best In Class awards from the Interactive Media Awards. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories and we were awarded with...

Growth Spark Wins Outstanding Achievement in Fashion/Style from the Interactive Media Awards

Interactive Media Awards We are honored to announce that we won an award from the Interactive Media Awards for the work we did with Riccardi. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories...

Understanding Wholesale on Shopify Part 2: Shopify Apps

Welcome to the second installment of our three-part guide to Understanding Wholesale on Shopify! In this series we’ll cover the various methods and best practices through which one can implement wholesale into their Shopify Store. Follow along as we detail the pros and cons of each solution, and help you...

Growth Spark Becomes a ZURB Foundation Certified Partner

Growth Spark is pleased to announce that we’re now an official ZURB Foundation Certified partner! Foundation is a front-end framework used to build responsive websites. It features code that is semantic, responsive, customizable, Rails-friendly, and accessible. Using Foundation allows us to rapidly prototype functional design ideas, meaning we can skip...

Understanding Wholesale on Shopify Part 1: Shopify Out-of-the-Box

Welcome to the first installment of our three-part guide to Understanding Wholesale on Shopify! In this series we’ll cover the various methods and best practices through which one can implement wholesale into their Shopify Store. Follow along as we detail the pros and cons of each solution, and help you...

How To: Add On-Site Search to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly-requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about on-site search and how to add it to your online shop. Shoppers using search know what...

How To: Add Related Products to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about related products and how to add them to your online shop. Related products are one...

How To: Add Inventory Management to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about inventory management and how to add it to your online shop. Inventory management generally refers...

How To: Add Wishlists to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘wishlists’ and how to add them to your online shop. Most online stores offer a...

Launch: The Black Dog

The Black Dog The Black Dog is a company started by Robert Douglas on Martha’s Vineyard, a small island off the coast of Massachusetts. Martha’s Vineyard was, and still remains, an extremely popular summertime vacation destination. The lively summers captivated Robert as he sat with his dog, ‘Black Dog’, watching...

How To: Add Live Chat to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘live chat’ and how to add it to your online shop. ‘Live chat’ is an...

How To: Add Product Reviews to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about product reviews and how to add them to your online shop. Product reviews, sometimes referred...

Social Commerce: Quick Guide to the Shopify Buy Button

With our previous Social Commerce articles we’ve introduced you to Shopify Sales Channels that integrate with marketplaces and social platforms, such as Facebook or Houzz. In this article, we focus on the Shopify Buy Button, an easy way to sell your products on nearly any platform that allows you to...

Social Commerce: How to Sell on Houzz using Shopify

Houzz is a “visual community for homeowners and home professionals.” Why does this matter to a Shopify store owner like you? Well at its core, Houzz is a marketplace specializing in home remodeling and design. This makes it a perfect platform for selling kitchen, bedroom, and other household furniture and...

Integrating Everything: How Tools Like Zapier Can Automate Your E-Commerce Business

The Challenges of a Multi-platform Ecosystem Managing a modern e-commerce business can become very time-consuming. In conjunction with your store, you have platforms for marketing, CRM, social media, finances, and possibly more! These platforms often require that you take action in one app once an event occurs in another. Data...

Social Commerce: Using Pinterest to Increase E-Commerce Sales

Pinterest call themselves, “the world’s catalog of ideas.” Really it’s best thought of as a visual bookmarking platform, and should be approached as such. Users “pin” or save gifts, recipes, craft ideas, cute puppy photos, and products for referencing later. Collections of pins are known as ‘boards’ and are usually...

Social Commerce: Using Facebook to Increase E-Commerce Sales

Facebook is the reigning champion of social media. It continues to see user growth and that means you shouldn’t ignore it in your marketing efforts. Using Facebook as a business can be tricky, they’ve switched everyone’s newsfeed to be algorithmic, which means you can’t guarantee that your posts will be...

Social Commerce: Using Twitter to Increase E-Commerce Sales

Twitter, once considered a “micro-blogging” platform, is best used today for conversation and live engagement. Due to its conversational nature, it not only makes for an organic selling tool, but can double as a very effective customer support channel. Twitter lets you define your brand’s voice, easily allowing you to...

Quick Guide: Local E-Commerce

Shopify is a great platform for selling goods worldwide, but with a few apps and clever integrations you can be a hometown hero in no time! From in-store pickups and returns, to store locaters and on-demand delivery, here are some tips for keeping your local business thriving. In-Store Pickup and...