Blog

Launch: Migrating Mahi Gold from a Custom Solution to Shopify

Mahi Gold Mahi Gold is a Massachusetts-based e-commerce brand started by a brother and sister team, Michael and Becky Gorman, and their partner, Brian Voelkel. Hailing from Cape Cod, Mahi Gold features nautically-inspired prints, born from their love for all the Americana and quaintness that one tends to find in...

Shopify Unite: How to Effectively Scope Shopify Projects

I had the pleasure of speaking on a Partner Panel at Shopify Unite 2017 about effectively scoping Shopify projects. Shopify Unite is Shopify's official partner conference, where agencies such as Growth Spark can gather to share knowledge and learn more about what Shopify has on the roadmap for their platform. In...

How To: Add Product Upsells to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘product upsells’ and how to add them to your online shop. ‘Product upsells’ are popups...

Shopify SEO: How Growth Spark Tackles SEO for Our Clients

Search Engine Optimization (SEO) is an incredibly powerful channel for driving traffic to your website. Unfortunately, it's not an 'easy' channel to master and often takes months of work to reap any noticeable results. A good Shopify SEO strategy has three components to it: Technical SEO: Making sure the 'structure'...

Why System Integrators Are Your Favorite Nerds

"I have these 3 systems, an ERP, and a Shopify Plus shop, but how the bleep will I get them all to communicate with each other?" You landed on Shopify Plus. You're picking Ross and his team at Growth Spark. But now, some confusing, annoying, logistical-nightmarish-type questions are popping up...

Launch: Migrating Dormify from Magento to Shopify Plus

Dormify Dormify is a New York-based e-commerce brand started by Amanda and Karen Zuckerman, a daughter and mom duo. Dormify was born out of the frustrating experience Amanda and Karen had when trying to decorate Amanda’s college dorm. Once a blog focusing on dorm decor style advice and trends, Dormify...

Everything You Need to Know from Shopify Unite 2017

Last month, in April, Shopify held its second annual partner conference, Shopify Unite. It brought over 1000 partners together for two days of networking, education and insight into Shopify's community and roadmap. The event was filled with a multitude of very exciting announcements, both for merchants and partners alike. This...

How To: Add Shoppable Instagram Galleries to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘shoppable Instagram galleries’ and how to add them to your online shop. Adding a ‘shoppable...

Unofficial Shopify Podcast - Shopping Cart Migration

We’re pleased to announce that our Founder and CEO, Ross Beyeler, was featured on this week’s Unofficial Shopify Podcast. Ready to learn the secrets of the world's most successful e-commerce professionals? The Unofficial Shopify Podcast will teach you how to grow your traffic, conversions, and make more money with your...

Guide to Content Planning Part 4: Product Architecture

In Part 3 of our Guide to Content Planning we demonstrated some best practices for performing a Content Inventory. The process of maintaining a Content Inventory helps to ensure that we account for all our non-product content during an e-commerce migration. We generally leave products out of our Content Inventory...

Guide to Content Planning Part 3: Content Inventory

In Part 2 of our Guide to Content Planning we covered the best practices for performing a Content Audit. That process helped us determine the content to Keep, Revise, or Remove from our migration process. With Part 3, we’ll teach you how to maintain a Content Inventory, a document tracking...

SEO Best Practices for Online Sales

Selling online enables even the smallest business to reach consumers around the world. Unfortunately, it also means competing with thousands of other sellers who often offer the same or similar products, as well as with e-commerce giants like Amazon, Walmart, and eBay. If you want to make sales, you have...

Guide to Content Planning Part 2: Content Audits

In Part 1 of our Guide to Content Planning we covered the basic concepts of Content Planning. We also discussed best practices regarding Sitemaps and their importance in taking inventory of your site’s content and understanding its structure. Here in Part 2, we’ll be discussing Content Audits, a process of...

Guide to Content Planning Part 1: Sitemaps

Welcome to our Guide to Content Planning. Making the move to a new shopping cart isn’t easy, but this guide aims to remove some of the major pain points of an E-Commerce Migration by teaching preparedness. In this series we’ll focus on best practices for understanding, organizing, and preparing your...

Launch: Johnny Cupcakes 3.0

Johnny Cupcakes Johnny Cupcakes is a Boston-based clothing brand started by John Earle, a.k.a. Johnny Cupcakes. They specialize in graphic tees adorned with pop-culture references, spoofs, and of course, cupcakes! Johnny Cupcakes was started over 15 years ago out of the trunk of Johnny’s ’89 Toyota Camry, where he’d sell...

Growth Spark 2016 Year in Review

Growth Spark generated a lot of content in 2016 that we’re immensely proud of! We wanted to curate some of our top articles and guides from the year, just in case there’s something great you may have missed. First up, a trio of our most-read articles that we posted in...

Understanding Wholesale on Shopify Part 3: Shopify Plus

Welcome to the third, and final installment of our three-part guide to Understanding Wholesale on Shopify! In this series we’ll cover the various methods and best practices through which one can implement wholesale into their Shopify Store. Follow along as we detail the pros and cons of each solution, and...

Growth Spark Wins Best In Class from the Interactive Media Awards

Interactive Media Awards We are honored to announce that we won Best In Class awards from the Interactive Media Awards. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories and we were awarded with...

Growth Spark Wins Outstanding Achievement in Fashion/Style from the Interactive Media Awards

Interactive Media Awards We are honored to announce that we won an award from the Interactive Media Awards for the work we did with Riccardi. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories...

Understanding Wholesale on Shopify Part 2: Shopify Apps

Welcome to the second installment of our three-part guide to Understanding Wholesale on Shopify! In this series we’ll cover the various methods and best practices through which one can implement wholesale into their Shopify Store. Follow along as we detail the pros and cons of each solution, and help you...

Growth Spark Becomes a ZURB Foundation Certified Partner

Growth Spark is pleased to announce that we’re now an official ZURB Foundation Certified partner! Foundation is a front-end framework used to build responsive websites. It features code that is semantic, responsive, customizable, Rails-friendly, and accessible. Using Foundation allows us to rapidly prototype functional design ideas, meaning we can skip...

Understanding Wholesale on Shopify Part 1: Shopify Out-of-the-Box

Welcome to the first installment of our three-part guide to Understanding Wholesale on Shopify! In this series we’ll cover the various methods and best practices through which one can implement wholesale into their Shopify Store. Follow along as we detail the pros and cons of each solution, and help you...

How To: Add On-Site Search to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly-requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about on-site search and how to add it to your online shop. Shoppers using search know what...

How To: Add Related Products to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about related products and how to add them to your online shop. Related products are one...

How To: Add Inventory Management to Shopify

Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about inventory management and how to add it to your online shop. Inventory management generally refers...