Return rates can be manageable and with a little guidance you can shrink yours down far below that 30 percent average. Here are six ways you can optimize your return rates and make your business cost center into a profit center. (Contributed post from ReturnLogic)
![Shopify 101: Grow Your Business with the E-Commerce Customer Lifecycle [Infographic]](http://cdn.shopify.com/s/files/1/1109/4770/articles/derek-thomson-330312-unsplash_2048x.progressive.jpg?v=1550537308)
The E-Commerce Customer Lifecycle applies to every online store, of every size and in any industry. It’s our personal guidebook for how to quantitatively bring a store from inception to success in reliable, measurable, and predictable steps. To make it easier for you to access the valuable info in the ECL and put it to use for your business, we’ve compiled all of the juicy insights, app recommendations, and strategy advice from our E-Commerce Customer Lifecycle blog series and squeezed it into an easy-to-read, good lookin’ infographic.
When you look at the success that subscription model leaders like Birchbox and The Dollar Shave Club have had with monthly recurring revenue (MRR), it’s enough to get the rest of us thinking: Should we consider starting up a subscription model too? This post looks at how to get started: from the very basic (“Is there an app for that?”) to the more complex (“What’s our acquisition strategy, and how do we minimize churn?”)
We’re looking back at our blog content from 2018 and exploring what seemed to connect most with our readers. The big theme seems to be how-to topics that help Shopify merchants grow and expand their business.
(Contributed by Photoslurp) Your customers' content is the best asset to convert visitors into buyers - customer content is 5X more likely to convert than professional content! Your customers are already posting posting pictures with products on social media. The trick is to encourage them to post with your products, then establishing a self-generating cycle of fresh content that will help drive conversions for your brand.