The Problem

Rocketbook is a smart technology company that specializes in creating and distributing electronic products like smart notebooks of which combine best of breed technologies and innovative measures through the lens of learning. Rocketbook prides itself on being a future forward company that imagines an infinite future that links cognitive and digital worlds. Their products bridge the gap between human and digital to better create learning efficiencies and reduce carbon footprint.

However, their old website was not a sufficient representation of the brand as there was a major gap between the quality products in which they offer and the customer buying experience their old website was presenting.

Rocketbook came to Growth Spark with the vision of creating a web experience that matched their innovative brand. We were able to fully migrate Rocketbook onto a more immersive web experience and launch in time for back to school season and make the Rocketbook vision a reality.

The Solution

In order to better equip the Rocketbook team with a web infrastructure they could truly grow on, we had to perform what we call a “theme rescue”. Rocketbook’s old infrastructure included an outdated Shopify theme with tons of one-off Shogun landing pages built upon it. Not only was the old Shopify theme causing performance issues, but the hundreds of Shogun templates layered on top of their theme only made things worse.

Shogun is a great way to stand up a landing page quickly for anyone without a software or coding background. However, it was not designed to be a full replacement of a page builder or developer. The constant use of Shogun for any site edits caused the site to be slow and constantly break with app bugs.

During this project, our primary goal was removing reliance on shogun for template management to improve site speed, and empowering Rocketbook with the tools to manage content and templates themselves within the Shopify 2.0 theme customizer. The beauty of working with a SaaS platform like Shopify is that non-technical personnel should be able to make site updates and tweaks without needing a developer. With this theme rescue, we’ve now given that power back to the Rocketbook team so they can make new tweaks to the site without hindering site speed, security, or UX.

Rocketbook now has the website foundation to continuously iterate and build upon over time. As our team runs conversion rate optimization models, we will be rolling out new bells and whistles onto the site in the future. With the headache of dealing with a broken website out of the way, the Rocketbook team is now able to better focus on product innovation, customer acquisition marketing, and developing the brand. We always love working with such innovative technology based companies and are eager to help the business grow even further!