The Problem

Nasonex has been a major player in the allergy medicine relief game for quite some time. After being acquired by parent company Perrigo (whom our parent company, Trellis, worked with in the past), they finally realized it was time to transform their website experience into a revenue generating machine.

Their old site was rudimentary and not reflective of their fantastic product and widespread brand reach. Nasonex worked with us to roadmap a strategy that was not only quick to market but checked all boxes from a design, customer experience, and technical functionality point of view. We specialize in these types of builds and it was an exciting project to be part of, especially when it came to the customizations needed.

The Solution

Growth Spark worked alongside the Nasonex team to find a new theme with an updated design that allowed for enhanced merchandising, faster load times, better security, and served as the framework for some unique customizations to fully improve the customer buying experience. On top of that, with Nasonex being such a popular brand both nationally and globally, it was critical that the website was ADA compliant so our team ran special compliance audits and testing to make sure all customers could shop comfortably.

Our team also leveraged Nasonex’s greatly robust existing brand to incorporate ratings, reviews and user generated content (UCG) directly into the site. We integrated BazaarVoice to help collect, store, and display this content to help boost conversions, create social proof, and ultimately enhance LTV and AOV over time. We also integrated Shoppable into the Nasonex backend.

Shoppable provides an easy-to-use, plug in Cart system that allows visitors to purchase the Nasonex products from a wide variety of national retailers. Shoppable handles the order processing, while the individual retailers handle the payment processing, which offloads this responsibility from Nasonex. The default Add to Cart button on Product Display Pages was replaced with the Shoppable "Buy Now" button.

These additions may seem simple, but the data logic in the backend can become confusing very quickly. Our team did a phenomenal job to update the site aesthetics while simultaneously integrating new technologies to help enhance the overall conversion rate and buying experience. We are excited to continue to work on the site and build upon our relationship with Nasonex and Perrigo on future builds.