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Blog

SEO Basics for Business Owners

SEO Basics for Business Owners

Ross Beyeler

At Growth Spark, we work with a lot of business owners just getting started in advertising and doing business online. We want to provide services to help you grow your business using the internet. The SEO Basics for Business Owners series was created as a resource for you to get started in promoting your new or existing website and attract new customers through search engines. Search engine optimization (SEO) is the art and science of getting websites and webpages to rank higher in search engine results pages. While the focus is on a very specific results, there are a lot...

Generating conversion is a fundamental principle to Growth Spark's web design, development and marketing philosophy. A well-built website serves a purpose greater than 'a place for people to find your business online'. Its purpose is to meet the goals you have with regards to your visitors: conversion into leads, subscribers, customers, etc. We are proud to announce our first workshop on web-based lead generation aptly titled "Using the Web to Generate Leads, Increase Sales and Grow Your Business".We've designed this workshop specifically with small businesses in mind who have or want a website that will actually produce sales for their...

Why We Have to Give Up the Spreadsheet and Start Using Freshbooks: A satisfied customer and evangelist's Freshbooks review. It's around this time of the year, during tax season, that many entrepreneurs and small businesses ask themselves the following question: "Why the hell am I still using Excel to track my finances?" When we first start our companies or take on our first client, it's far too easy to fall into the trap of using a 'master spreadsheet' to manage all of our accounting. An income statement looks pretty simple when you have one revenue source and minimal expenses (usually...

We were recently featured by my alma mater, Babson College, as a Babson College student business profile. They profiled how the company was started, lessons learned running a business and best/worst things about being an entrepreneur.Read the full article here: Babson College Student Business Profile

Growth Spark Sponsors WordCamp Boston 2010

Growth Spark Sponsors WordCamp Boston 2010

Ross Beyeler

WordPress has become a dominant player (often cited as the leading) in content management systems over the past few years. With almost all of our projects built on the WordPress platform, we at Growth Spark are big believers in its power, flexibility and scale. We were truly excited to have the opportunity to show our passion for WordPress through our sponsorship of WordCamp Boston. WordCamp is day-long event for WordPress designers, developers and enthusiasts to come together and share their knowledge, experience and passion for this platform.Not surprisingly, tickets sold out in what seemed like overnight. Hosted at the Microsoft...