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This is the first post in Growth Spark's SEO Basics for Business Owners series. If your company is well-established, you probably already know who your target customers are and what their needs are. If you're not sure, ask your marketing department. For those of you that are in early-stageĀ  companies, you may not be so sure about your target audience. The best way is to reach out to your current customers and ask them what their needs are. Come up with profiles of different types of people who use your service, make them real, give them names. It will help...

SEO Basics for Business Owners

SEO Basics for Business Owners

Ross Beyeler

At Growth Spark, we work with a lot of business owners just getting started in advertising and doing business online. We want to provide services to help you grow your business using the internet. The SEO Basics for Business Owners series was created as a resource for you to get started in promoting your new or existing website and attract new customers through search engines. Search engine optimization (SEO) is the art and science of getting websites and webpages to rank higher in search engine results pages. While the focus is on a very specific results, there are a lot...

Generating conversion is a fundamental principle to Growth Spark's web design, development and marketing philosophy. A well-built website serves a purpose greater than 'a place for people to find your business online'. Its purpose is to meet the goals you have with regards to your visitors: conversion into leads, subscribers, customers, etc. We are proud to announce our first workshop on web-based lead generation aptly titled "Using the Web to Generate Leads, Increase Sales and Grow Your Business".We've designed this workshop specifically with small businesses in mind who have or want a website that will actually produce sales for their...

Why We Have to Give Up the Spreadsheet and Start Using Freshbooks: A satisfied customer and evangelist's Freshbooks review. It's around this time of the year, during tax season, that many entrepreneurs and small businesses ask themselves the following question: "Why the hell am I still using Excel to track my finances?" When we first start our companies or take on our first client, it's far too easy to fall into the trap of using a 'master spreadsheet' to manage all of our accounting. An income statement looks pretty simple when you have one revenue source and minimal expenses (usually...

We were recently featured by my alma mater, Babson College, as a Babson College student business profile. They profiled how the company was started, lessons learned running a business and best/worst things about being an entrepreneur.Read the full article here: Babson CollegeĀ Student Business Profile