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Blog

SEO Basics: Link Building

SEO Basics: Link Building

Ross Beyeler

This is the fifth post in Growth Spark's SEO Basics for Business Owners series. Links are what makes the internet work. It's called the world wide web or the net, and if websites are the knots in the net, then links are the threads that keep it together. The search engines know this, and they use links to travel from site to site. There are many ways that search engines rank websites, but the main factor is the amount and quality of external links coming in. Quantity is an easy thing to measure. There are total number of links, linking...

SEO Basics: On-Page Optimization

SEO Basics: On-Page Optimization

Ross Beyeler

This is the fourth post in Growth Spark's SEO Basics for Business Owners series. There are many things you can do on your webpage to influence traffic rankings. These things mostly have to do with placing your keywords in particular parts of code included in your page. Without getting too technical, we will explain where to be sure to put your keywords, in order of importance. One thing to remember is that although inserting keywords into the page is very helpful, be sure not to overdo it. "Keyword stuffing" is the practice of filling up a whole page with keywords...

SEO Basics: Site Structure

SEO Basics: Site Structure

Ross Beyeler

This is the third post in Growth Spark's SEO Basics for Business Owners series. When building a website, in addition to thinking about the user interface, design, and content, you should take a step back and look at the site as a whole. Planning the site structure entails making a list of all of the pages on your website, and organizing them by the hierarchy of navigation sections or categories that you intend to use on your site. The difficulty in this process will mostly be directly correlated with the number of unique pages your website has. For search engine...

SEO Basics: Keyword Research

SEO Basics: Keyword Research

Ross Beyeler

This is the second post in Growth Spark's SEO Basics for Business Owners series. Take each of your customer profiles and come up with a list of words you think they will type in Google to try to find your product or service. This brainstorm is step number one of keyword research. Make sure that if you're in the shoe business, don't just think of generic words like "shoes" and "boots." Think of what people will really be looking for like "women's wide running shoes" or "sheepskin moccasin." Most people type in 2-word, 3-word, and 4-word phrases because they at...

This is the first post in Growth Spark's SEO Basics for Business Owners series. If your company is well-established, you probably already know who your target customers are and what their needs are. If you're not sure, ask your marketing department. For those of you that are in early-stageĀ  companies, you may not be so sure about your target audience. The best way is to reach out to your current customers and ask them what their needs are. Come up with profiles of different types of people who use your service, make them real, give them names. It will help...