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The E-Commerce Customer Lifecycle applies to every online store, of every size and in any industry. It’s our personal guidebook for how to quantitatively bring a store from inception to success in reliable, measurable, and predictable steps. To make it easier for you to access the valuable info in the ECL and put it to use for your business, we’ve compiled all of the juicy insights, app recommendations, and strategy advice from our E-Commerce Customer Lifecycle blog series and squeezed it into an easy-to-read, good lookin’ infographic.
When you look at the success that subscription model leaders like Birchbox and The Dollar Shave Club have had with monthly recurring revenue (MRR), it’s enough to get the rest of us thinking: Should we consider starting up a subscription model too? This post looks at how to get started: from the very basic (“Is there an app for that?”) to the more complex (“What’s our acquisition strategy, and how do we minimize churn?”)
We’re looking back at our blog content from 2018 and exploring what seemed to connect most with our readers. The big theme seems to be how-to topics that help Shopify merchants grow and expand their business.
Garters aren’t used to hold up a lady’s stockings anymore. That was so 1885. Now, they’re mostly associated with wedding fashion and tradition. Julianne Smith came to Growth Spark because she needed a streamlined, modern online store that complemented her popular blog and brand, The Garter Girl.
Prapela was preparing to launch innovative technology to help babies born with opioids or other drugs in their system. The company needed a website to clearly explain the product and its medical benefits to hospitals and families.