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Blog

Carl Jung Is Your Next Sales Manager

Carl Jung Is Your Next Sales Manager

Ross Beyeler

If Carl Jung were a sales manager, I'm pretty sure he'd work a little analytical psychology into his sales training strategies. I'm no psychologist, but like anyone remotely involved with marketing, I sure do like 'packaging' ideas into neat little tidbits. I'll tap into Jung's archetype concept and dive into what I've learned about the personalities that drive a sales organization. Sales vs. Selling I'd like to play with the idea that Sales and Selling are two different things. Sales is the process an individual undergoes to identify opportunities of value creation for a prospective customer. Selling is all the...

For those who know me, I fall under the "process-oriented and data-obsessed" class of entrepreneurs (typical for those in the web-tech space). One of the most important decisions I've made since founding Growth Spark has been implementing a customer relationship management (CRM) software to track our sales activities. The data gathered a year after implementing the CRM: 480% increase in sales-driven revenue. Is that entirely driven by the CRM alone, certainly not, but I can tell you that it's made me unbelievably more efficient in my sales process. In this article, I'd like to explain why you should consider using...