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I was recently teaching an evening class on "Setting up a Website for a Small Business" and was approached by a student after our session ended. The class was focused on many of the technical aspects of setting up a website: choosing a hosting provider, choosing a content management system, installing a theme and customizing your theme. The student, who will call Samantha, had a very important question: "What should I say on my website?" Given the class's technical focus, content strategy wasn't really something we dove deep into. Frankly, Samantha's question was quite loaded but nonetheless I wanted to...

Lessons Learned in Sales at MAB 3.0

Lessons Learned in Sales at MAB 3.0

Ross Beyeler

Last night we hosted the third Managing an Agency Business (MAB) event series along with Fresh Tilled Soil (venue sponsor) and WhatArmy (food and beverage sponsor). MAB started in November 2012 as a quarterly event series for Boston-area design, development and marketing agency managers to come together and discuss all aspects of running an agency: sales, marketing, operations, finance, people, etc. What started out as a small group of colleagues in the Boston agency scene has blossomed into a group of well over 60 members.We were very pleased with the turnout last evening with 30 - 40 people joining us for our...