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Gross Profit per Visitors (GP/V) is exactly what it sounds like; how much gross profit can you expect for each visitor to your website. There is nothing tricky about it, in fact it's a calculation that can be made, given access to the necessary data, with no more than a few lines of an Excel spreadsheet. With 'big data', business intelligence, KPI dashboards, etc., it's clear that data is the new currency for businesses. As platforms emerge for small and large enterprises alike, it's important to stay focused on how this newly accessible information helps you analyze the performance of...