Conversion rate is, quite simply, the percentage of your visitors that complete a purchase from your online shop. Increasing or optimizing for conversion is therefore quite important! In our 7-part Guide to Increasing Conversion we’ll cover all the basics to Increasing Conversion and introduce you to proven e-commerce functionality including, but not limited to, live chat, loyalty programs, and back in stock notifications! Sign up now and we’ll deliver tips and best practices about each straight to your inbox!