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Guide to Increasing Conversion

E-Commerce Experts

We help e-commerce companies grow by building unique web experiences that convert visitors into customers, implementing technology that streamlines operations and using data to guide marketing decisions.


Founder & CEO

Ross Beyeler

Ross is the Founder and CEO of Growth Spark, an agency that provides strategy, design and development services to e-commerce companies. Since its founding in 2008, Growth Spark has completed over 350 projects with brands including Newbury Comics, Johnny Cupcakes, BottleKeeper and many more. During that time, the firm has also received awards from Interactive Media Awards, Internet Retailer and BusinessWeek. Prior to Growth Spark, Ross co-founded For Art's Sake Media, Inc., a technology company servicing the art industry, where he led the organization through its seed funding, team building and product launch. Ross is a proud alum of Babson College where he occasionally guest lectures on topics including e-commerce, design and entrepreneurship.

Creative Director

Andy Thayer

Aside from a completely underestimated addiction to Sriracha Hot Chile Sauce, you could say Andy is a real straight shooter. He holds a B.A. in Graphic Arts/Advertising and believes that almost any problem can be solved through good design. He got his start in the museum industry designing touch-based interactive exhibit kiosks, which dawned a true passion for user-experience. Outside of the office, you can catch Andy creating art out of molten rock(glassblowing), or cruising around town on a surfboard with wheels.

project manager

Justin Hiltz

Justin has been enamored with technology for the majority of his life. His very first computer was an IBM PS/2, and it was love at first DOS prompt. He spent the last 10 years working in the music and fashion industries (ask him about the “good ol’ days.”) He now helps handle marketing and software implementation at Growth Spark, where his appetite for exploring and explaining new systems is satiated. When he’s not writing about himself in third person, he can be found: drinking coffee, playing tabletop and video games, discovering new music, or reading.

lead developer

Jonathan Schwartz

Jonathan is a business-minded web application and database architect with over 15 years experience building customer-facing, cloud-based solutions. With a background in email marketing technology, Jonathan has spent the last 6 years contributing to the e-commerce world where he implements advanced integrations across all areas of the Shopify platform. A registered Shopify expert through his personal consulting company, JAS Technology, Jonathan works alongside GrowthSpark as its development lead. Jonathan received a B.A. degree in Computer Science from Hamilton College... and jumped into the industry 72 hours later!


  • 2016 IMA Award for Riccardi
  • 2016 IMA Award for BOSEbuild
  • 2015 IMA Award for Newbury Comics
  • 2015 IMA Award for BottleKeeper
  • 2014 IMA Award for Johnny Cupcakes
  • 2013 Internet Retailer Top 100 for Aerolife
  • 2013 IMA Award for Aerolife
  • 2010 BusinessWeek Top 25

Shopify Conversion Optimization

Conversion rate is, quite simply, the percentage of your visitors that complete a purchase from your online shop. Increasing or optimizing for conversion is therefore quite important! In our 7-part Guide to Increasing Conversion we’ll cover all the basics to Increasing Conversion and introduce you to proven e-commerce functionality including, but not limited to, live chat, loyalty programs, and back in stock notifications! Sign up now and we’ll deliver tips and best practices about each straight to your inbox!