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NOBULL is a footwear brand launched in 2013 by a pair of former Reebok employees. Specializing in training shoes with unique patterns, NOBULL has also expanded into apparel and accessories. With new products dropping every month, NOBULL always offers something fresh and exciting for their customers. They offer a “no bull” approach to their marketing: your shoe of choice shoe won’t make you fitter, only you can do that!


Trimming the Fat

NOBULL was already using Shopify when they approached us to relaunch their e-commerce website. They enjoyed the experience of using Shopify, but had outgrown their original, pre-built Shopify theme. Their website no longer fit the story they were trying to tell, and their branding goals outgrew their technical capabilities. Once they realized they were delivering a sub-par user experience, it was time to upgrade to a custom design that was product-focused and showcased their strengths as a company, all while maintaining a smooth and intuitive user interface for their rapidly expanding customer base.

Their website no longer fit the story they were trying to tell.


Custom Design As A Catalyst For Success

NOBULL’s website was limiting their ability to market their product, and the technical limitations of their pre-built design was maddening to their brand leaders. They came to Growth Spark with a vision and a history of the roadblocks they had hit, and knew that their custom design would require some technical heavy lifting, as well as a sharp eye for design.

The Right Tools Make All The Difference

To deliver this superior experience, we called on several apps and integrations to expand the capabilities of NOBULL’s website. Doing this effectively (and with minimal site down-time) required that we perform a Shopify-to-Shopify migration. This type of migration can be difficult, and requires careful planning and execution to ensure that everything is brought from the development store into the live Shopify store without a hitch.


60 minutes!

"During the first 60 minutes of Black Friday, NOBULL was the highest grossing and highest velocity Shopify store in the world!"



The combination of the right tools and the perfect design collaboration has yielded a site that represents the NOBULL brand exactly as intended. We focused on showcasing their products first and foremost, with a fluid and interactive interface. We also highlighted their very active social media presence, and included a prominently displayed launch calendar to keep their hype train going full steam ahead.

Additional Work