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HumanCentric

A human-first approach

HumanCentric designs and manufactures elegant and convenient home and office products that make life easier and work more productive. Whether you’re creating a corporate oasis or perfecting your home workstation, their selection of mounts, adapters and accessories will make it look like your screens were built into your home, and there’s not a cord out of place (or visible at all). If you hate clutter, you’ll love HumanCentric.

.01

Making A Place All Their Own

This brand has a long history of successfully selling through Amazon, and are already one of the top providers of mounts for corporate offices. However, they came to Growth Spark with the desire to start building a more concrete brand identity, and increase the number of repeat purchases and loyal customers, and trusted their first direct-to-consumer e-commerce presence to our team.

HumanCentric’s team leaders are some of the most technically savvy individuals we’ve had the pleasure to work with recently, and collaborating with them was all about showcasing exactly what their products do. In order for the new website to work, it would have to make their products exciting and inspiring. This was achieved by focusing on rich photography that showed the actual difference that the right mounting hardware can make in an overall room aesthetic.

HumanCentric came to us with a long history of success on Amazon, but with the desire to be a recognizable, direct-to-consumer brand. They needed a website that would let their company thrive independently.

.02

The Right Environment For Action

The main challenge HumanCentric faced was driving sales through their website, instead of through their existing Amazon page. They needed a website that would increase their average cart value and overall customer lifetime value by making it easier to purchase many products at once. Growth Spark was given the goal of inspiring customers to imagine what their workspace could be like, and then find the HumanCentric products that would make it possible, instead of encouraging single purchases.

Designing The Perfect Space

A big part of the project was inspiring website visitors to buy multiple items as a bundle. Our solution was to build out a highly functional and eye-catching Environments page, which showcases groups of products at a time. This page meshes perfectly with the rest of the website, which our Creative Director, Andy Thayer, designed to be one of our most aesthetically pleasing websites yet.

Increase in Traffic:

200%

HumanCentric.com has experienced a 200% increase in traffic since their redesign.

.03

The Feng Shui Of Branding

This project has an incredible number of back end integrations that make the whole website work so well, and will continue to grow over time as we collaborate with the HumanCentric team.