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Charlie Hustle

Vintage Gets An Upgrade

Charlie Hustle is a vintage sports apparel company based out of Kansas City. The brand represents the civic pride of the Midwest and the blue-collar friendly attitude of the region. Started in 2012, they bring back the best of what we all love about retro casual wear, and put classic designs and nostalgia on new, high-quality materials. All of their soft, durable products are made right here in the USA.


Updating A Solid Identity

The founders of Charlie Hustle have a sharp eye for design - and they could tell that their online presence was in danger of crossing the line from “classic vintage” to outdated. Their original website was also becoming overburdened with apps and add-ons that ended up distracting customers, instead of impressing them. They came to Growth Spark because they knew that we could build a website that was as powerful as it was beautiful.

We maintained a close working relationship with the Charlie Hustle team, and used their input to create the perfect branded website. The new site, which launched in Q1 of 2018, carries the same personality as their previous presence while serving updated, chic, and slick design elements that wow their customers.

Charlie Hustle and Growth Spark worked as a unified team to create a new, sleek online presence that is aesthetically perfect and highly functional


Modern Appeal For Vintage Threads

Charlie Hustle is all about getting in touch with your roots and nostalgia, and we wanted to capture that in the design. However, the previous site had, over time, been weighed down with continuous additions, so we wanted to go with a more minimalist and streamlined look.

Subtle Details That Build A Brand

We started the design with a simple foundation of their brand colors, and a familiar template that wouldn’t leave customers guessing about navigation or organization. To set Charlie Hustle’s website apart from other apparel companies, we focused on unique design details that add flair without coming across as loud. Our favorite part? The stadium silhouette built into the footer!

Vintage Made Fresh


Launched Into The Future

The Charlie Hustle website was designed to be both effective and efficient, and we’re so pleased with the results. We were also overjoyed to have such a fantastic relationship with a client company, and knew that the Charlie Hustle team was pleased with each new development along the way.

One unique feature of this launch was that the website was ready at the end of Q3 in 2017. However, because of the realities of the apparel retail market, the client opted to wait to launch until after the holiday season. Since the launch, they’ve seen a dramatic rise in traffic, and the site supports over 15k visitors a month.

Additional Work