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A Second Run for Assouline

France’s largest independent publisher is also a global lifestyle brand that celebrates the “beau monde” of fashion, art, architecture, photography, design, and travel.

Assouline’s publications and boutique bookstores transport visitors into a haven of culture and distinguished beauty. The brand’s one-of-a-kind, hand-bound volumes are offered alongside lovingly curated gifts, accessories, and a collection of high-end furniture.


More Prime Shelf Placement

Assouline’s previous online store didn’t reflect the carefully-crafted environment of its brick-and-mortar stores. The publisher came to Growth Spark looking for a new online presence that would better mirror it’s haute couture aesthetic, and an alternative to the complex Magento backend that was holding up day-to-day operations and made fulfillment a nightmare. As a brand that is defined by quality and beauty, Assouline needed an online presence that reflects those values.

“Our website is now our most important store.” Prosper Assouline


Shining a Light on Luxury

Getting to work with the Assoulines’ creative brilliance was an inspirational process for us. They led the new site design with an overhaul of their brand aesthetic, focusing on a new black and white color scheme that allows the brands beautiful work to shine across the site.


A Custom UI Highlights Detailed Craftsmanship

Our team took the publishers’ design mock-ups and integrated them into a new Shopify site that is incredibly easy to use. We’re especially proud of the product pages, which use a gorgeous scrolling and scaling user interface that displays the book’s full spread for desktop users (while also displaying well on mobile).

We’ve continued working together since the initial launch, adding functionality to the Assouline e-commerce store that includes a new gift wrapping service and wholesale integration.

Additional Work