It’s cold and dark where we live. (If it’s warm and sunny by you, can we come visit?) The holiday rush is over, and now is the lull when everyone seems to hibernate, heads down behind their computer screens with a cup of something warm in their hands.
Now is a great time to reflect. We’re looking back at our blog content from last year, and exploring what seemed to connect most with our readers.
The big theme seems to be how-to topics that help Shopify merchants grow and expand their business, which of course isn’t a surprise. That’s our bread and butter and what drives us every day: helping our Shopify clients continually improve their e-commerce store to keep pace with - and drive - greater business growth.
So thank you for your interest and support. We hope we’re providing useful, valuable information, and we’re honored that you take the time to read it.
Check out the list below and get something new from our best of 2018. Chances are you missed at least one or two of these posts the first time around:
Need an injection of capital? Most e-commerce businesses do at some point - often when you’re just starting out or if you’ve hit a rough patch that exceeds the available emergency funds.
A bank loan or asking friends or family to help are the most common first steps, but those aren’t always the best options.
Crowdfunding and pre-orders are two of many alternative financing options that are worth considering. Get the scoop on six alternative financing options that could work for your store.
Discount codes and sales - you want to use both, but not for the same item. If you don’t want your customers to use a discount code for a sale item, all it takes is a little bit of simple coding on your Shopify Plus back end. Don’t worry - we’re walking you through it step-by-step.
Shopify Plus gives you the ability to customize some site functionality for just this type of thing. Get the easy directions for using Shopify Scripts to block discounts codes from being used on sale items.
Shopify released a bunch of cool new capabilities during its 2018 annual conference last May. Our team has been having a blast since then playing around with the new functionality, and introducing our clients to the ways it can make their sites better, faster, e-commerce machines.
A lot of the tools announced at Unite weren’t released until last summer or fall - so they’re still pretty new. If you haven’t already tried using the new tools (like the marketing campaigns manager, the new payment device for contactless payments and chip reading, and localized currency conversion and order processing), read this to get a refresh of all that’s new.
We crafted this six-part blog series that takes a deep dive into the E-Commerce Customer Lifecycle - our personal guidebook for how to quantitatively bring a store from inception to success, in a reliable, measurable and predictable manner.
This post is part 3: how to most effectively increase conversion rate. Read about how you can boost conversions with targeted improvements to your site design, aesthetics, and content.
Once your store enters the global stage, it can be a tough challenge to adapt to different cultural, language, and currency requirements.
You may be tempted to take the Amazon or Etsy route, using these established online marketplaces to ease your introduction internationally. But that route risks losing your brand and loyal following.
Shopify can help your brand relate to a global audience with tools like geo-targeted personalization and translation. Get our tips for making your customers all feel like they’re at their local store, no matter how far away you physically are.
Whether you’re trying to attract your first customer, or your thousandth customer, driving traffic to your Shopify store can seem like an illusive beast.
How do you get more people to visit your store?
There’s great potential for selling to the many new markets opening up around the world, like Poland and Kazakhstan. But are you fully prepared for international fulfillment?
In the third post in this series on selling internationally, learn what you need to know about local taxes and VAT, global shipping, and inventory management. Read this post to make it easier to sell across borders and continents.
The European Union’s General Data Protection Regulation, or GDPR, came into effect on May 25, 2018. As the most comprehensive data privacy law to date, GDPR is having a significant impact on how companies collect, process and store personal data.
Shopify merchants who want to start or continue to sell to European customers need to be in compliance. Here’s what you need to know about GDPR and its impact on your Shopify business.
We first ran this resolutions list in 2018, but it’s just as relevant today. We’re sure there’s at least one goal in there that you didn’t achieve last year and might want to tack on to your list for 2019.
Is it time to give your website a fresh look? Take a closer look at your product listings and see where there’s opportunity to improve and optimize? Pump up your customer experience? Check our our definitive list of resolutions for Shopify owners - maybe there’s something on there you hadn’t thought of yet!
10. Shopify 101: Analytics to Guide Your Success Through Every Stage of the E-Commerce Customer Lifecycle
The last focus of the E-Commerce Customer Lifecycle is analytics. Not because it’s the last step in this circular process, but because it is the foundation that supports every other stage: from acquiring traffic to conversions to fulfillment and customer retention.
Analytics data tells you clearly, in no uncertain terms, what is working and what isn’t working. It gives you the information and tools to improve the other four stages at any point in your growth story.
What topics do you want to see us cover in 2019? Drop us a line and let us know. We’re wishing you all the best in business and life this new year.