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Blog

We're big believers in the power of narrative when it comes to web strategy. People buy into stories, not facts. However, getting the ball rolling on shaping that narrative can often be tough. We've found the your following questions great starting points to uncovering how your narrative should be shaped:Who is coming to your website?This question looks at the different target audiences that will be coming to your website. It's important to understand these target audiences in as much detail as possible. Defining their demographics, psychographics, technology familiarity, marketing sensitivity, etc. are all helpful ways to better articulate your audience...

The GrowthSpark Impact on AeroLife

The GrowthSpark Impact on AeroLife

Ross Beyeler

The online magazine Internet Retailer recently featured a piece on our work with the unique health product company AeroLife, makers of incredible (and one of a kind) air-based nutrition systems. With such a cutting edge product, the company's online presence needed to reflect their futuristic and health-conscious sensibilities.They came to Growth Spark for a full redesign, with a primary focus on making the site educational and transactional, with a responsive design optimized for mobile - and that’s precisely what we achieved. With a focus on explaining the product to prospects, and styling inspired by the "particle" delivery method of AeroLife nutrition, we were...

Podcasting With Shopify: Episode 1

Podcasting With Shopify: Episode 1

Ross Beyeler

I recently sat down with Shopify’s Keir Whitaker for the first installment of the Ecommerce Customer Lifecycle podcast. After a few conversations, and directing Keir toward a blog post of mine about this very topic, we decided to record and publish a four (or five) part series of discussions on this integral part of doing business online.Here in part 1, we look at simple question with a less-than-simple answer: How do I get more people to visit my website?You can read a little more background information, get the rundown on the series, and listen to the full podcast here.

Thinking About Mobile Context Over Content

Thinking About Mobile Context Over Content

Ross Beyeler

We recently authored an article for Agency Post that shares our views on mobile design. Although there are a number of best-practices on the technical side of mobile design, we feel that effective mobile experiences start with understanding the context in which your user is accessing your website. This article runs through a few scenarios where context heavily affects content and how one might accommodate that with design.Read the full article here: When It Comes to Mobile Think Context, Not Content

To Be (Custom) or Not to Be (Custom)

To Be (Custom) or Not to Be (Custom)

Ross Beyeler

I've had hundreds of conversations with companies considering a new / redesigned website. One of the most frequent questions I've heard from those interested in using a content management systems or shopping cart platform such as WordPress, Shopify, Drupal, Joomla or BigCommerce is the following: Why should I pay $20,000 (or whatever equivalent) to design a custom website when I can spend $100 and a few hours configuring a pre-built Premium Theme? It's an important question to ask and can cost thousands if answered incorrectly - either in an over-built expensive custom site or a generic-looking pre-built site that doesn't...