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Blog

4 Ways to Increase CLV and Customer Loyalty

4 Ways to Increase CLV and Customer Loyalty

Rebecca Gatesman

Customer lifetime value is a critical metric for determining the health of your business - but how do you increase it? In this guest post from Smile.io, we explore how to build loyalty and spending for your Shopify store!

The two weeks before any gift giving holiday can be quite stressful, especially for customers who haven’t yet picked a gift for a friend or family member. You could almost argue that it’s human nature to leave gift selection to the last minute. As a Shopify store owner, make sure you make the most of these frenzied shopping seasons by following these 5 steps...

Shopify Store Resolutions Every Owner Should Make

Shopify Store Resolutions Every Owner Should Make

Rebecca Gatesman

Is your Shopify store ready to dominate in 2018? If you follow these resolutions this January, get ready to have the most profitable year ever!

When your customers come to your Shopify ecommerce store, you want them to be met with enticing content, appropriate images, and an easy check-out experience. To achieve this, you invest in well-written product descriptions and FAQs, create an appealing visual experience, and troubleshoot your sales funnel until it’s perfect. This works well for a while, but as your store expands, customers from around the globe start pouring in - and struggling with your site.

So You Want To Build a Website?

So You Want To Build a Website?

Ross Beyeler

Understanding Different Types of Websites Although most people likely envision the same thing when they hear the term 'website', we've found that a 'website' could take many forms. Beyond decisions around the languages and technologies you use in building your website, there are a few key 'categories' of websites one might want to consider. These categories often align with the type of business you run or the objective you have for your website. Here is an overview of the website 'types' we've developed:CMS-Based WebsitesGo to most modern professional service company website and you'll likely see a 'CMS Website', a website...