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Blog

Here at Growth Spark we are frequently testing new web apps and SaaS tools for the sake of finding new and better ways to help our clients effectively engage their audiences and optimize their web UI (apparently we are also working on our tongue twisters - whew!). One such tool that we've been exploring lately is User Testing, a usability tool for website administrators. Before we dig in, however, here is some background on usability testing.[caption id="attachment_490" align="aligncenter" width="450"] User Testing\'s home page[/caption]User Testing is the act of setting up a test environment in which users are asked to complete...

Groupon: Deal-Maker or Business-Breaker?

Groupon: Deal-Maker or Business-Breaker?

Ross Beyeler

This following is a guest post written by Mark Pedersen. Mark is a Boston-based digital marketing strategist and blogger who shares his insight about how small businesses can strategically use Groupon.The story is a familiar one. A small business owner is looking for that one thing that will make his business pop. He's got a great service business that people love once he can get them to try it. His digital marketing strategy is working - but that takes time.Enter the almighty Groupon. This deal-of-the-day site has been making major waves recently. Businesses large and small are hopping on the...

Online Marketing for the Design Industry

Online Marketing for the Design Industry

Ross Beyeler

[caption id="" align="alignleft" width="250" caption="Inside the Boston Design Center Dream Home"][/caption] On Wednesday, August 18th, Growth Spark will be giving a one hour presentation at the Boston Design Center, covering online marketing tactics for the design industry. This will be our third talk this year, following our previous two at Babson and Roomscapes. The focus of the talk will be our SEEK Conversion Methodology, which we use to educate business owners about the importance of Sourcing traffic, Engaging visitors, Enacting conversion goals and gaining Knowledge through visitor tracking and reporting. As with every presentation, we'll cover both best practices as...