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Blog

Understanding Fonts and the Web

Understanding Fonts and the Web

Ross Beyeler

For those of us who aren’t Typophiles (typography-philes) who spend their days playing Cheese or Font, understanding the role of fonts in designing, building, and maintaining a website is probably an afterthought. Luckily, however, there are already enough people out there who obsess over typography as an art form.  Here we will explain all you need to know about managing your web fonts without getting into the nitty-gritty of serifs and kerning.  It’s important to know know more about implementing custom fonts to you’re not stuck with Arial and Helvetica as your only options. Although fonts seem to come in...

Online Marketing for the Design Industry

Online Marketing for the Design Industry

Ross Beyeler

[caption id="" align="alignleft" width="250" caption="Inside the Boston Design Center Dream Home"][/caption] On Wednesday, August 18th, Growth Spark will be giving a one hour presentation at the Boston Design Center, covering online marketing tactics for the design industry. This will be our third talk this year, following our previous two at Babson and Roomscapes. The focus of the talk will be our SEEK Conversion Methodology, which we use to educate business owners about the importance of Sourcing traffic, Engaging visitors, Enacting conversion goals and gaining Knowledge through visitor tracking and reporting. As with every presentation, we'll cover both best practices as...

7 Redesigns Added to Our Portfolio

7 Redesigns Added to Our Portfolio

Ross Beyeler

The past few months have been very busy for us here at Growth Spark. With nearly two dozen projects on our plate, we've had little time to update our portfolio and showcase the great work our clients and team have collaborated on. Realizing this, we added seven of our recently launched wordpress designs to our site the other day. Check them out! Each represents months of careful planning, designing, development and marketing work. They also represent seven flourishing relationships with exceptional clients.