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At Growth Spark, we pride ourselves on our ever-evolving processes and systems that serve as the backbone of our success. As with any process or system, however, clear articulation and documentation is vital to ensure the entire organization adopts and effectively employs company protocol.The Tenants of Documentation ManagementAs an organization grows, effective documentation management becomes essential. Documentation might include client notes, process illustrations, resources, etc. Effective documentation management is built on the following:AccessibilityDocumentation must be accessible to members across your entire organization (where appropriate). A standardized structure must be put in place to ensure all members know how and where...

For those who know me, I fall under the "process-oriented and data-obsessed" class of entrepreneurs (typical for those in the web-tech space). One of the most important decisions I've made since founding Growth Spark has been implementing a customer relationship management (CRM) software to track our sales activities. The data gathered a year after implementing the CRM: 480% increase in sales-driven revenue. Is that entirely driven by the CRM alone, certainly not, but I can tell you that it's made me unbelievably more efficient in my sales process. In this article, I'd like to explain why you should consider using...

Why We Have to Give Up the Spreadsheet and Start Using Freshbooks: A satisfied customer and evangelist's Freshbooks review. It's around this time of the year, during tax season, that many entrepreneurs and small businesses ask themselves the following question: "Why the hell am I still using Excel to track my finances?" When we first start our companies or take on our first client, it's far too easy to fall into the trap of using a 'master spreadsheet' to manage all of our accounting. An income statement looks pretty simple when you have one revenue source and minimal expenses (usually...