To refresh its online marketing strategy and better meet the needs of its two primary target audiences, Bioelements needed a clean new site that makes it easy for customers to customize their product selection for specific skin types and concerns.
AI is empowering small businesses to leverage customer service in a way that makes them competitive - and even preferable - to the retail giants.
![E-Commerce Website Accessibility [Part 2]](http://cdn.shopify.com/s/files/1/1109/4770/articles/luca-bravo-217276-unsplash_2048x.progressive.jpg?v=1534165251)
E-commerce website accessibility makes your websites easier for everyone to use, including users with a wide range of disabilities. It's the right thing to do, plus it means a larger customer base, more conversions, and greater potential revenue.
![E-Commerce Website Accessibility [Part 1]](http://cdn.shopify.com/s/files/1/1109/4770/articles/soren-astrup-jorgensen-229456-unsplash_2048x.progressive.jpg?v=1533839400)
Consider the challenges that people with disabilities face in navigating websites. Make your Shopify e-commerce site accessible to improve your SEO, user experience, mobile experience, and bottom line.
It was time for Cabbage Patch Kids to get a new website to reinforce its strong, enduring brand presence and deliver a mobile-responsive experience, and a new platform to help staff more easily manage the e-commerce store’s back end. The company made the decision to transition from Magento to Shopify.