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Blog

Recently I had the chance to sit down with Brian Anderson, Founder of Dem Vibes, and discuss his experience starting an e-commerce business. Dem Vibes is a leading brand for high quality EDM inspired clothing. Brian started Dem Vibes in April 2015 and in less than 6 months into the top 2% of Shopify stores for growth performance and traffic. During our conversation, we explored how Brian got started with Dem Vibes and some of the advice he wish he had received when first getting off the ground. In this article, we'll look at four key take-aways from that conversation that...

So You Want To Build a Website?

So You Want To Build a Website?

Ross Beyeler

Understanding Different Types of Websites Although most people likely envision the same thing when they hear the term 'website', we've found that a 'website' could take many forms. Beyond decisions around the languages and technologies you use in building your website, there are a few key 'categories' of websites one might want to consider. These categories often align with the type of business you run or the objective you have for your website. Here is an overview of the website 'types' we've developed:CMS-Based WebsitesGo to most modern professional service company website and you'll likely see a 'CMS Website', a website...

Linear Responsive Design

Linear Responsive Design

Ross Beyeler

As responsive design and mobile-first design become more widely practiced, we begin to see different methods and techniques being introduced. The linear approach or the long one-page site has been increasingly popular. The elevator pitch for one-page sites is that it’s clean, simple, and mobile-responsive. The one-page design approach not only creates a story-driven website but also forces us to really think about the website in terms of content first. But are there downfalls? Are responsive websites too long? Will readers get bored or be better engaged? This article will talk about the major advantages to the linear responsive design...

We're big believers in the power of narrative when it comes to web strategy. People buy into stories, not facts. However, getting the ball rolling on shaping that narrative can often be tough. We've found the your following questions great starting points to uncovering how your narrative should be shaped:Who is coming to your website?This question looks at the different target audiences that will be coming to your website. It's important to understand these target audiences in as much detail as possible. Defining their demographics, psychographics, technology familiarity, marketing sensitivity, etc. are all helpful ways to better articulate your audience...