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Twitter, once considered a “micro-blogging” platform, is best used today for conversation and live engagement. Due to its conversational nature, it not only makes for an organic selling tool, but can double as a very effective customer support channel. Twitter lets you define your brand’s voice, easily allowing you to attach pictures, links, and videos alongside your tweets. With all that said, It can be a difficult platform to understand, but once you figure it out, it’ll become an invaluable tool in your e-commerce marketing toolkit. We’ll go over some tips and best practices for using Twitter and how you...