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When your customers come to your Shopify ecommerce store, you want them to be met with enticing content, appropriate images, and an easy check-out experience. To achieve this, you invest in well-written product descriptions and FAQs, create an appealing visual experience, and troubleshoot your sales funnel until it’s perfect. This works well for a while, but as your store expands, customers from around the globe start pouring in - and struggling with your site.