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Blog

When people get that entrepreneurial spark, they want to leap right into the world of startups and small businesses. They get an idea, typically a solution to a problem they are dealing with personally, and want to take that solution straight to market. This is the wrong way to do it. In a recent article for Small Business Opportunities, I discussed the problem in greater depth, and outline some of the steps would-be entrepreneurs should follow before diving into the world of business ownership. For some more detailed information about evaluating the problem, evaluating the market, and evaluating the product,...

Roadblocks on The Path from Zero to One

Roadblocks on The Path from Zero to One

Ross Beyeler

Lately, I’ve been very interested in the concept of moving “from Zero to One” - in other words, moving from a a great idea to a business built on that idea. It’s the way most great businesses are grown - a single spark, an epiphany about how to provide a new service or solve an old problem - but most ideas never make it that far… And that’s a problem. With that in mind, I recently wrote an article for Young Upstarts about the roadblocks that stop ideas from growing into their full potential - and more specifically, what stops...

Transforming Ideas Into Businesses

Transforming Ideas Into Businesses

Ross Beyeler

In an article I recently wrote for StartUp Beat, I wanted to look at a tough issue that plagues many, many up and coming entrepreneurs - namely the transformation of an idea into a viable business. There are all kinds of pitfalls, misconceptions, and just plain old mistakes that people make when growing their startups. In the article, I present eight principles of moving from Zero to One - essentially finding out if your idea is viable in the first place, and getting that first step off the ground. Even if you aren’t exploring a brand new idea or just...