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Blog

Donor-based fundraising is huge nowadays, with platforms like Kickstarter and IndieGoGo receiving tons of traffic and millions of dollars in contributions each year. It makes sense for a lot of reasons, from demonstrating a presence in the market to rustling up pre-release interest in a product. It’s even a great way for for would be inventors and innovators to raise the capital necessary for projects they’d never be able to do on their own. This method of money pooling has its downsides though, namely this: people eventually expect you to deliver on your promises. So many small companies end up...

Customer data can get a bit unruly. With so many numbers flying around, it can be tough for leaders to make heads or tales of what it actually means for customers, or even figure out how all the information fits together in a cohesive picture of company performance. To overcome this challenge, companies need systems in place to aggregate and interpret data - and that’s where an E-Commerce Lifecycle Platform (ECLP) comes in handy. In an article I wrote for The Future of Commerce, I assembled a three step process for identifying your company’s needs and putting everything together in...

Most businesses, especially those operating solely online, collect and analyze mountains of data on their customers (and sometimes prospective customers too). These metrics, though, in all of their detail about click-throughs, page views, and cart abandonment, can cause business owners and managers to overlook something critical - that it represents real people. Companies may spend massive time and effort pouring over email marketing statistics to determine the best ways to engage customers or increase traffic to their blog, but are they thinking about that customer’s overall relationship with the company? Are they combining the email data with the purchase history,...

Career Trajectories Are Changing

Career Trajectories Are Changing

Ross Beyeler

I do a lot of thinking about career development, and being in the internet industry (and doing some hiring myself), I’ve seen firsthand how skill sets have started to overshadow the old job qualifiers of employment and educational history.Career trajectories have changed from 30 years with the same old company to short stints where both the employee and the employer are looking to get something out of the relationship. Employers want the specific skills they need, and employees want a chance to expand their skill sets - to bring to the next place they work.Based on my personal experience as...

Our web designer and front end developer Tina Yeung recently wrote an article for Website Magazine about the often overlooked power of the website footer. Not only does she explain the common uses of a site footer for contact information, copyright dates, and basic “about” copy, but also talks about the function of a footer within the context of the rest of the site. Footers can (and should) provide as much value and guidance as the rest of the site. By including design elements, site maps, navigation links, and other relevant pieces of content, a footer can actually function to...