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Blog

When people get that entrepreneurial spark, they want to leap right into the world of startups and small businesses. They get an idea, typically a solution to a problem they are dealing with personally, and want to take that solution straight to market. This is the wrong way to do it. In a recent article for Small Business Opportunities, I discussed the problem in greater depth, and outline some of the steps would-be entrepreneurs should follow before diving into the world of business ownership. For some more detailed information about evaluating the problem, evaluating the market, and evaluating the product,...

We had the pleasure of partnering with Shopify and General Assembly early this week to teach an interactive workshop on Creating Custom Shopify Themes. We were thrilled with the attendance and participation of everyone involved - it was a great opportunity for us to share our passion for Shopify and help aspiring ecommerce entrepreneurs and ecommerce designers/developers learn the ins-and-outs of the platform.As a follow up to the workshop, we've created a Shopify Resource Guide that we're releasing to anyone interested in learning some of the tips, tricks and tutorials we use when crafting our own custom Shopify websites. In...

Transforming Ideas Into Businesses

Transforming Ideas Into Businesses

Ross Beyeler

In an article I recently wrote for StartUp Beat, I wanted to look at a tough issue that plagues many, many up and coming entrepreneurs - namely the transformation of an idea into a viable business. There are all kinds of pitfalls, misconceptions, and just plain old mistakes that people make when growing their startups. In the article, I present eight principles of moving from Zero to One - essentially finding out if your idea is viable in the first place, and getting that first step off the ground. Even if you aren’t exploring a brand new idea or just...

After the success of our Shopify workshop this past June, we've teamed up again with the Shopify crew to host a follow-up event later this month titled "Shopify Theme Development for Web Designers and Front-end Developers". This session expands on our last workshop and explores some of the more technical aspects of creating and manipulating Shopify themes.We've re-worked the curriculim and are excited to add additional interactive elements. We've also added General Assembly to the partnership mix who will be providing the venue and general support for the event.Event Details: Date: August 20, 2014 Time: 5:30 pm - 8:30 pm...

Design projects are not the quickest - that’s something we’ve all come to accept - but because clients are usually under pressure to get things done in a hurry, we’ve learned the importance of expediting whatever components of the process we can. No good designer wants to sacrifice quality for speed, but there are plenty of instances where the typical designer may overlook a simple solution in favor of a design-heavy option - and this simply isn’t necessary in a lot of cases. The “80/20 Rule” is a concept applied to many different areas, essentially saying that the majority of...