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Our “How To” guides are a continuing series of articles demonstrating simple ways to implement the most commonly requested features for running a successful e-commerce business on Shopify. In this article we’ll teach you about ‘shoppable Instagram galleries’ and how to add them to your online shop. Adding a ‘shoppable Instagram gallery’ app to your Shopify store provides a way for you to tag your Instagram photos with direct links to the products featured within. This allows for your customers to shop for the items they see on display in your Instagram feed! The gallery you create can be curated...

SEO Best Practices for Online Sales

SEO Best Practices for Online Sales

Justin Hiltz

Selling online enables even the smallest business to reach consumers around the world. Unfortunately, it also means competing with thousands of other sellers who often offer the same or similar products, as well as with e-commerce giants like Amazon, Walmart, and eBay. If you want to make sales, you have to come up in search results as close to the top as possible. Studies show that 81% of shoppers use search to compare and research products, but the first position in a search result gets 32.5% of all traffic, the second position gets 17.6%, and by the time you get...

Facebook is the reigning champion of social media. It continues to see user growth and that means you shouldn’t ignore it in your marketing efforts. Using Facebook as a business can be tricky, they’ve switched everyone’s newsfeed to be algorithmic, which means you can’t guarantee that your posts will be viewed by your audience. With that said, when Facebook content is seen it can have excellent engagement and conversion rates. We’ll go over some best practices on using Facebook and show you the basics to integrating your Shopify store with the world’s most popular social network. Let Your Brand Shine...

Twitter, once considered a “micro-blogging” platform, is best used today for conversation and live engagement. Due to its conversational nature, it not only makes for an organic selling tool, but can double as a very effective customer support channel. Twitter lets you define your brand’s voice, easily allowing you to attach pictures, links, and videos alongside your tweets. With all that said, It can be a difficult platform to understand, but once you figure it out, it’ll become an invaluable tool in your e-commerce marketing toolkit. We’ll go over some tips and best practices for using Twitter and how you...