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Blog

Growth Spark 2016 Year in Review

Growth Spark 2016 Year in Review

Justin Hiltz

Growth Spark generated a lot of content in 2016 that we’re immensely proud of! We wanted to curate some of our top articles and guides from the year, just in case there’s something great you may have missed. First up, a trio of our most-read articles that we posted in 2016: Our Top Articles from 2016 How To: Add Product Reviews to Shopify The majority of people read reviews before making a purchase, over 70% to be exact. Product reviews also allow you to maintain contact with your customers, which is an important part of building relationships with your audience....

With our previous Social Commerce articles we’ve introduced you to Shopify Sales Channels that integrate with marketplaces and social platforms, such as Facebook or Houzz. In this article, we focus on the Shopify Buy Button, an easy way to sell your products on nearly any platform that allows you to use HTML code. The Shopify Buy Button The Buy Button is a sales channel that provides a way for you to sell on blogging platforms such as Wordpress and Squarespace, or e-mail campaigns sent from software such as MailChimp. This is achieved by way of code snippets and URLs that...

Houzz is a “visual community for homeowners and home professionals.” Why does this matter to a Shopify store owner like you? Well at its core, Houzz is a marketplace specializing in home remodeling and design. This makes it a perfect platform for selling kitchen, bedroom, and other household furniture and products. If you specialize in this area, you’ll definitely want to look into showcasing your products on Houzz. In this article, we’ll show you how to optimize your products to best meet Houzz’s standards and how to integrate the Houzz sales channel into your Shopify store. Following these best practices...

Pinterest call themselves, “the world’s catalog of ideas.” Really it’s best thought of as a visual bookmarking platform, and should be approached as such. Users “pin” or save gifts, recipes, craft ideas, cute puppy photos, and products for referencing later. Collections of pins are known as ‘boards’ and are usually created around a specific theme or category. If you’ve ever created a mood board, you understand the main concept behind Pinterest. Nearly the entirety of a user’s motivation for using Pinterest is to tuck away items for future purchasing. Because of this, Pinterest has become a great way for brands...

Facebook is the reigning champion of social media. It continues to see user growth and that means you shouldn’t ignore it in your marketing efforts. Using Facebook as a business can be tricky, they’ve switched everyone’s newsfeed to be algorithmic, which means you can’t guarantee that your posts will be viewed by your audience. With that said, when Facebook content is seen it can have excellent engagement and conversion rates. We’ll go over some best practices on using Facebook and show you the basics to integrating your Shopify store with the world’s most popular social network. Let Your Brand Shine...