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When people get that entrepreneurial spark, they want to leap right into the world of startups and small businesses. They get an idea, typically a solution to a problem they are dealing with personally, and want to take that solution straight to market. This is the wrong way to do it. In a recent article for Small Business Opportunities, I discussed the problem in greater depth, and outline some of the steps would-be entrepreneurs should follow before diving into the world of business ownership. For some more detailed information about evaluating the problem, evaluating the market, and evaluating the product,...