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Blog

2015 has been a huge year for Shopify! Not only has the platform surpassed 175,000 active stores, the company also had an IPO this spring that has valued the Shopify (as of the date of this article) at almost $3.0 Billion. We're very excited about all of this momentum for the company, but particularly excited about where the platform itself has been heading over the last 8 or so months. With a number of major feature releases, we felt it would be helpful for our clients to get a run-down on the latest Shopify design and development news and the...

Workshop on Building an E-Commerce Business

Workshop on Building an E-Commerce Business

Ross Beyeler

Growth Spark has partners with General Assembly to put together an afternoon workshop on Saturday January 31st that will cover everything you need to start your own e-commerce business. During the 3 - 4 hours, we'll work together on setting up a fully-functional Shopify storefront so you can leave ready to sell. In addition, we'll be exploring the five components of the E-Commerce Customers Lifecycle to help you answer questions including: Acquisition: How will I get people to my website? Conversion: How will I get them to buy once they’re there? Fulfillment: How will I get them the product once they've...

Converting Visitors Into Customers

Converting Visitors Into Customers

Ross Beyeler

For part 2 of my podcast series with Shopify, we looked at the next phase after acquisition - the ever important process of converting website visitors into paying customers. We talked about some of the ways to improve conversion rates, as well as ways to make your site and company more appealing in a general way. These ideas combine work on the customer-facing side of your business, as well as data analysis on the back end. Listen to the full podcast here.

We had the pleasure of partnering with Shopify and General Assembly early this week to teach an interactive workshop on Creating Custom Shopify Themes. We were thrilled with the attendance and participation of everyone involved - it was a great opportunity for us to share our passion for Shopify and help aspiring ecommerce entrepreneurs and ecommerce designers/developers learn the ins-and-outs of the platform.As a follow up to the workshop, we've created a Shopify Resource Guide that we're releasing to anyone interested in learning some of the tips, tricks and tutorials we use when crafting our own custom Shopify websites. In...

Podcasting With Shopify: Episode 1

Podcasting With Shopify: Episode 1

Ross Beyeler

I recently sat down with Shopify’s Keir Whitaker for the first installment of the Ecommerce Customer Lifecycle podcast. After a few conversations, and directing Keir toward a blog post of mine about this very topic, we decided to record and publish a four (or five) part series of discussions on this integral part of doing business online.Here in part 1, we look at simple question with a less-than-simple answer: How do I get more people to visit my website?You can read a little more background information, get the rundown on the series, and listen to the full podcast here.