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Blog

Why is E-Commerce SEO So Important?

Why is E-Commerce SEO So Important?

Growth Spark

Even in the lower positions on Google’s first page, ranking just one spot higher can hugely impact your bottom line. Use these 3 low-cost strategies for creating strong e-commerce SEO to make sure your product pages rank high for queries that are directly related (and not for the queries that aren’t).

Shopify Store Resolutions Every Owner Should Make

Shopify Store Resolutions Every Owner Should Make

Rebecca Gatesman

Is your Shopify store ready to dominate in 2018? If you follow these resolutions this January, get ready to have the most profitable year ever!

This is the seventh and final post in Growth Spark's SEO Basics for Business Owners series. So, you've been working hard on improving your SEO, but how do you know if it is getting the results you want? You can search for your keywords to see that they are higher in the rankings. You can keep track of how many orders you get. But the best way is to use analytics software, where you can see the real statistics of people that visit your site, where they come from, and what they do there. Armed with this information you will...

SEO Basics: Updating Content & Blogging

SEO Basics: Updating Content & Blogging

Ross Beyeler

This is the sixth post in Growth Spark's SEO Basics for Business Owners series. One thing that can have a positive impact on your website is constantly adding content. Each new page you create is a new chance to show up in the search engine results.Search engines are constantly browsing the web, looking for new content to index. When they come across a website that updates or adds content often, the search engines make a note to return to that website more frequently to look for new content. Sites that update and add content regularly are more likely to have...

SEO Basics: Link Building

SEO Basics: Link Building

Ross Beyeler

This is the fifth post in Growth Spark's SEO Basics for Business Owners series. Links are what makes the internet work. It's called the world wide web or the net, and if websites are the knots in the net, then links are the threads that keep it together. The search engines know this, and they use links to travel from site to site. There are many ways that search engines rank websites, but the main factor is the amount and quality of external links coming in. Quantity is an easy thing to measure. There are total number of links, linking...