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Blog

Why is E-Commerce SEO So Important?

Why is E-Commerce SEO So Important?

Growth Spark

Even in the lower positions on Google’s first page, ranking just one spot higher can hugely impact your bottom line. Use these 3 low-cost strategies for creating strong e-commerce SEO to make sure your product pages rank high for queries that are directly related (and not for the queries that aren’t).

Last Minute Gifting With Shopify: 5 Steps To Success

Last Minute Gifting With Shopify: 5 Steps To Success

Rebecca Gatesman

The two weeks before any gift giving holiday can be quite stressful, especially for customers who haven’t yet picked a gift for a friend or family member. You could almost argue that it’s human nature to leave gift selection to the last minute. As a Shopify store owner, make sure you make the most of these frenzied shopping seasons by following these 5 steps...

Shopify Store Resolutions Every Owner Should Make

Shopify Store Resolutions Every Owner Should Make

Rebecca Gatesman

Is your Shopify store ready to dominate in 2018? If you follow these resolutions this January, get ready to have the most profitable year ever!

When your customers come to your Shopify ecommerce store, you want them to be met with enticing content, appropriate images, and an easy check-out experience. To achieve this, you invest in well-written product descriptions and FAQs, create an appealing visual experience, and troubleshoot your sales funnel until it’s perfect. This works well for a while, but as your store expands, customers from around the globe start pouring in - and struggling with your site.

SEO Best Practices for Online Sales

SEO Best Practices for Online Sales

Justin Hiltz

Selling online enables even the smallest business to reach consumers around the world. Unfortunately, it also means competing with thousands of other sellers who often offer the same or similar products, as well as with e-commerce giants like Amazon, Walmart, and eBay. If you want to make sales, you have to come up in search results as close to the top as possible. Studies show that 81% of shoppers use search to compare and research products, but the first position in a search result gets 32.5% of all traffic, the second position gets 17.6%, and by the time you get...