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Tom works at a company that has been successfully selling traditional media advertising for the past twenty or so years. Like everyone else, they've seen the huge shift in advertising spend over the last five years to digital channels. Although well established, the company has a number of hungry young managers, Tom among them, that are striving to keep the company relevant.Tom has been granted a small budget to pursue the digital opportunities he felt were worthwhile for the company. One such opportunity was to extend one of their existing products into a region-specific ecommerce offering.Tom was excited to share...