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Blog

Roadblocks on The Path from Zero to One

Roadblocks on The Path from Zero to One

Ross Beyeler

Lately, I’ve been very interested in the concept of moving “from Zero to One” - in other words, moving from a a great idea to a business built on that idea. It’s the way most great businesses are grown - a single spark, an epiphany about how to provide a new service or solve an old problem - but most ideas never make it that far… And that’s a problem. With that in mind, I recently wrote an article for Young Upstarts about the roadblocks that stop ideas from growing into their full potential - and more specifically, what stops...

Transforming Ideas Into Businesses

Transforming Ideas Into Businesses

Ross Beyeler

In an article I recently wrote for StartUp Beat, I wanted to look at a tough issue that plagues many, many up and coming entrepreneurs - namely the transformation of an idea into a viable business. There are all kinds of pitfalls, misconceptions, and just plain old mistakes that people make when growing their startups. In the article, I present eight principles of moving from Zero to One - essentially finding out if your idea is viable in the first place, and getting that first step off the ground. Even if you aren’t exploring a brand new idea or just...

Podcasting With Shopify: Episode 1

Podcasting With Shopify: Episode 1

Ross Beyeler

I recently sat down with Shopify’s Keir Whitaker for the first installment of the Ecommerce Customer Lifecycle podcast. After a few conversations, and directing Keir toward a blog post of mine about this very topic, we decided to record and publish a four (or five) part series of discussions on this integral part of doing business online.Here in part 1, we look at simple question with a less-than-simple answer: How do I get more people to visit my website?You can read a little more background information, get the rundown on the series, and listen to the full podcast here.

Design projects are not the quickest - that’s something we’ve all come to accept - but because clients are usually under pressure to get things done in a hurry, we’ve learned the importance of expediting whatever components of the process we can. No good designer wants to sacrifice quality for speed, but there are plenty of instances where the typical designer may overlook a simple solution in favor of a design-heavy option - and this simply isn’t necessary in a lot of cases. The “80/20 Rule” is a concept applied to many different areas, essentially saying that the majority of...

Donor-based fundraising is huge nowadays, with platforms like Kickstarter and IndieGoGo receiving tons of traffic and millions of dollars in contributions each year. It makes sense for a lot of reasons, from demonstrating a presence in the market to rustling up pre-release interest in a product. It’s even a great way for for would be inventors and innovators to raise the capital necessary for projects they’d never be able to do on their own. This method of money pooling has its downsides though, namely this: people eventually expect you to deliver on your promises. So many small companies end up...