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Blog

In a recent article for The Future Of Commerce, I touched on the topic of subscription-based product services. We’ve all seen them, from NatureBox to Dollar Shave Club - companies that provide a product, an array of products, or various samples, shipped directly to the customer at a reasonable price.But can these companies do what they claim, and change the way people shop entirely? They do have a few competitive advantages over brick and mortar businesses. Those advantages can be summed up in three basic categories: Product Discovery, Commodity Automation, and Try Before You Buy.See how these types of companies...

The GrowthSpark Impact on AeroLife

The GrowthSpark Impact on AeroLife

Ross Beyeler

The online magazine Internet Retailer recently featured a piece on our work with the unique health product company AeroLife, makers of incredible (and one of a kind) air-based nutrition systems. With such a cutting edge product, the company's online presence needed to reflect their futuristic and health-conscious sensibilities.They came to Growth Spark for a full redesign, with a primary focus on making the site educational and transactional, with a responsive design optimized for mobile - and that’s precisely what we achieved. With a focus on explaining the product to prospects, and styling inspired by the "particle" delivery method of AeroLife nutrition, we were...

Converting Visitors Into Customers

Converting Visitors Into Customers

Ross Beyeler

For part 2 of my podcast series with Shopify, we looked at the next phase after acquisition - the ever important process of converting website visitors into paying customers. We talked about some of the ways to improve conversion rates, as well as ways to make your site and company more appealing in a general way. These ideas combine work on the customer-facing side of your business, as well as data analysis on the back end. Listen to the full podcast here.

When people get that entrepreneurial spark, they want to leap right into the world of startups and small businesses. They get an idea, typically a solution to a problem they are dealing with personally, and want to take that solution straight to market. This is the wrong way to do it. In a recent article for Small Business Opportunities, I discussed the problem in greater depth, and outline some of the steps would-be entrepreneurs should follow before diving into the world of business ownership. For some more detailed information about evaluating the problem, evaluating the market, and evaluating the product,...

Can Silicon Valley Evolve?

Can Silicon Valley Evolve?

Ross Beyeler

In a recent article on Quartz, we detailed a handful of Silicon Valley reactions to Carlos Bueno's takedown of the tech industry myth of meritocracy. His article was a call to action for the famously immature subculture to widen its vision and allow for exceptions - learning opportunities - to flourish. When Silicon Valley began, it upended old fashioned notions about business culture, yet has calcified in its own "brogrammer" culture as deeply as the ones it toppled.Ingrid Sanders of popexpert, Dan Pickett of Launch Academy, Iman Jalali of TrainSignal, Jake Jolis of Verbling, and myself all weigh in with thoughts on the pitfalls of "mirrortocracy," the difficulty...