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Blog

We recently published an article on Agency Post that analyzes a growing trend in web design: Single Page Websites. In this article we run through the pros and cons of a Single Page Website and why we at Growth Spark ultimately decided to re-design our own website using this approach.Read the full article here: Where Have All the Pages Gone? What You Need to Know About Single Page Websites

Thinking About Mobile Context Over Content

Thinking About Mobile Context Over Content

Ross Beyeler

We recently authored an article for Agency Post that shares our views on mobile design. Although there are a number of best-practices on the technical side of mobile design, we feel that effective mobile experiences start with understanding the context in which your user is accessing your website. This article runs through a few scenarios where context heavily affects content and how one might accommodate that with design.Read the full article here: When It Comes to Mobile Think Context, Not Content

The Business Case for Thinking Mobile

The Business Case for Thinking Mobile

Ross Beyeler

In today's world it is vital for any modern business leader to be able to respond appropriately to the challenges and opportunities created by rapidly-evolving technology and increased mobility. Both phenomena have elevated the value of our most fluid possessions, which are arguably our smartphones and tablets. It should be no surprise then that in 2013 we are beginning to experience the web in the context of mobile devices more often than on our desktop computers.In response to this trend, businesses should adapt their web presence to be as comprehensive of a user experience on mobile phones as it is...

When was the last time you looked into someone's eyes? Chances are it's been a while since every man, woman, and child seems to have their face glued to a smart phone. Mobile is taking over the web space and it's not waiting up for your comic sans font, color gradients, or flash intro.The most important question isn't if you should be thinking about mobile; it should be whether to have to a native mobile app, mobile responsive site, or dedicated mobile site.Define:Mobile applications come in 3 flavors: native app, web app, and hybridnative apps: Downloaded from a marketplace such...