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Blog

E-Commerce Website Accessibility [Part 2]

E-Commerce Website Accessibility [Part 2]

Growth Spark

E-commerce website accessibility makes your websites easier for everyone to use, including users with a wide range of disabilities. It's the right thing to do, plus it means a larger customer base, more conversions, and greater potential revenue.
It was time for Cabbage Patch Kids to get a new website to reinforce its strong, enduring brand presence and deliver a mobile-responsive experience, and a new platform to help staff more easily manage the e-commerce store’s back end. The company made the decision to transition from Magento to Shopify.

The Growth Spark team recently put together an article The Agency Post, titled Tips for a Bulletproof Responsive Website. Among the list of tips, we use our own site as example of a “mobile-first approach” to web design. This approach was more than just scaling for small screens, and incorporated how people would actually be using the site, regardless of device. The article covers tips for maximizing both resources and user experience across phones, tablets, and desktop browsers. For the rest of the tips, read the full article here.

We were recently interviewed by Bill Siwicki of InternetRetailer.com alongside Eric Freedman, VP of Sales and Marketing at AeroLife on the responsive redesign of the AeroLife website. During the interview, we discussed the approach we took on the project including the close collaboration with Eric's team and focus on creating a unique user experience. Bill also profiled some of the analytics and highlighted the successful 300% mobile conversion increase.Read the full article here: Here's a Site Design Pitch: Bubbles for Nomads

Best Practices with Responsive Design

Best Practices with Responsive Design

Ross Beyeler

We've been doing a lot of mobile responsive design work over the past 12 - 18 months and recently put together a piece for Website Magazine that summarizes some of the best practices we've learned including: Prioritize Content Follow a Mobile First Approach Design for Fingers, Not Just Cursors Compress Files for Low Bandwidth Use a Fluid Grid Framework Use Flexible Images/Video Read the full article here: Six Tips for a Bulletproof Responsive Website