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It's Tuesday morning and your eyes glaze over as endless data pours down your screen leaving you more confused than you started. Someone told you that you need to understand your e-commerce metrics and suggested you 'dig through the data' but Google Analytics is a foreign language with no translator in site. You've created an amazing product or brand that's really starting to resonate with people but you're not sure how to continue driving growth for your e-commerce business. All of this can be pretty overwhelming. We're big fans of trying to distill the complexities in e-commerce down to the...