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Blog

Launch: Johnny Cupcakes 3.0

Launch: Johnny Cupcakes 3.0

Justin Hiltz

Johnny Cupcakes Johnny Cupcakes is a Boston-based clothing brand started by John Earle, a.k.a. Johnny Cupcakes. They specialize in graphic tees adorned with pop-culture references, spoofs, and of course, cupcakes! Johnny Cupcakes was started over 15 years ago out of the trunk of Johnny’s ’89 Toyota Camry, where he’d sell his novelty collectible t-shirts to those in the know. Today, Johnny Cupcakes is an internationally recognized brand due to its once globe-spanning bakery themed retail stores and strong e-commerce presence. A Fresh Coat of Frosting Growth Spark’s prior work with Johnny Cupcakes has been some of our most fulfilling and...

Launch: The Black Dog

Launch: The Black Dog

Justin Hiltz

The Black Dog The Black Dog is a company started by Robert Douglas on Martha’s Vineyard, a small island off the coast of Massachusetts. Martha’s Vineyard was, and still remains, an extremely popular summertime vacation destination. The lively summers captivated Robert as he sat with his dog, ‘Black Dog’, watching the people come and go. The winters were much quieter, sparking Robert’s dream of opening a place where people could dine and chat year-round, and so The Black Dog Tavern opened its doors in 1971. What was once just a small dining establishment now includes a full-fledged merchandising brand, featuring...

Interactive Media Awards We are honored to announce that we won an award from the Interactive Media Awards for the work we did with BOSEbuild. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories and we were awarded with an Outstanding Achievement in E-commerce, and nominations in both the Education and Kids categories. BOSEbuild BOSEbuild is a product line from Bose that focuses on products that offer a unique learning experience to kids. Their flagship product is the BOSEbuild Speaker Cube. A Bluetooth speaker that...

Having been through the launch process for a multitude of Shopify websites, we've built a checklist for your e-commerce clients to verify that things are "all systems go" in those moments leading up to launch. After being asked by dozens of other e-commerce entrepreneurs, we decided to assemble what we consider The Ultimate Checklist for Launching a Shopify Website. Keep in mind that this guide assumes all design is complete, content has been implemented and any necessary apps have been installed. This is not a strategic review but rather focuses strictly on the technical, detail-oriented tasks that you'll need to...