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Even if your product doesn't change with the seasons, you can still leverage the relevancy and immediacy of calendar-related events with seasonal promotions to boost sales and reinforce your brand.

On May 25th, the EU’s General Data Protection Regulation, or GDPR, will come into effect. This legislation, which is the most comprehensive data privacy law to date, will have a significant impact on how companies collect, process and store personal data. Shopify merchants who want to start or continue to sell to European customers will need to be in compliance - but what does that mean?

Want to keep the momentum going all summer long? Our friends at Explorics interviewed YORK Athletic's Marketing Director to learn how they keep the sales going all the way to Q4.
Increase Your Average Sale With These 3 Tips

Increase Your Average Sale With These 3 Tips

Rebecca Gatesman

Each and every one of us has experienced a good upsell. From combo-meals at fast food chains, to “must have” accessories for your new high end camera or smartphone, every business is trying to increase their average sale value; after all, the purpose of your store is to make as much money as possible with the resources available.

In this guest post by Martin Gilman of Dotmailer, you'll learn about how to master email marketing by conquering the basics and building your strategy out from a solid foundation.