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The E-Commerce Customer Lifecycle applies to every online store, of every size and in any industry. It’s our personal guidebook for how to quantitatively bring a store from inception to success in reliable, measurable, and predictable steps. To make it easier for you to access the valuable info in the ECL and put it to use for your business, we’ve compiled all of the juicy insights, app recommendations, and strategy advice from our E-Commerce Customer Lifecycle blog series and squeezed it into an easy-to-read, good lookin’ infographic.
When you look at the success that subscription model leaders like Birchbox and The Dollar Shave Club have had with monthly recurring revenue (MRR), it’s enough to get the rest of us thinking: Should we consider starting up a subscription model too? This post looks at how to get started: from the very basic (“Is there an app for that?”) to the more complex (“What’s our acquisition strategy, and how do we minimize churn?”)
(Contributed by Photoslurp) Your customers' content is the best asset to convert visitors into buyers - customer content is 5X more likely to convert than professional content! Your customers are already posting posting pictures with products on social media. The trick is to encourage them to post with your products, then establishing a self-generating cycle of fresh content that will help drive conversions for your brand.
To start receiving valuable feedback, the key is to make it easy and convenient for your customers. Let’s take a look at eight different ways you can invite your customers to submit feedback from your Shopify site.
This is the last article in our six-part series on the E-Commerce Customer Lifecycle (ECL). Website analytics is the foundation that supports every other stage of the ECL. It tells you what is working and what isn’t working, and gives clues on how to improve.