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Blog

Search Engine Optimization (SEO) is an incredibly powerful channel for driving traffic to your website. Unfortunately, it's not an 'easy' channel to master and often takes months of work to reap any noticeable results. A good Shopify SEO strategy has three components to it: Technical SEO: Making sure the 'structure' of your website meet Google's expectations and recommended best practices On-Site SEO: Continuously creating large quantities of unique, keyword-optimized content Off-Site SEO: Getting other websites, particularly those with a high 'authority', to link back to your website Each of these three components have their own respective set of best practices....

Launch: Johnny Cupcakes 3.0

Launch: Johnny Cupcakes 3.0

Justin Hiltz

Johnny Cupcakes Johnny Cupcakes is a Boston-based clothing brand started by John Earle, a.k.a. Johnny Cupcakes. They specialize in graphic tees adorned with pop-culture references, spoofs, and of course, cupcakes! Johnny Cupcakes was started over 15 years ago out of the trunk of Johnny’s ’89 Toyota Camry, where he’d sell his novelty collectible t-shirts to those in the know. Today, Johnny Cupcakes is an internationally recognized brand due to its once globe-spanning bakery themed retail stores and strong e-commerce presence. A Fresh Coat of Frosting Growth Spark’s prior work with Johnny Cupcakes has been some of our most fulfilling and...

Interactive Media Awards We are honored to announce that we won Best In Class awards from the Interactive Media Awards. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories and we were awarded with Best In Class in both E-Commerce and Consulting. Growth Spark Growth Spark helps e-commerce companies grow by building unique web experiences that convert visitors into customers, implementing technology that streamlines operations and using data to guide marketing decisions. We’re an award winning, nationwide team that’s worked with startups, retailers and...

Interactive Media Awards We are honored to announce that we won an award from the Interactive Media Awards for the work we did with Riccardi. The IMAs are digital awards aimed at increasing the standards of excellence on the web. They are given out across a wide variety of categories and we were awarded with an Outstanding Achievement in Fashion/Style. Riccardi Riccardi is a leading specialty menswear and womenswear boutique based in Boston. They offer a personal, hands-on shopping experience and work with some of the most high-end brands in fashion, such as Dior Homme, Kenzo, and Saint Laurent. ...

Growth Spark is pleased to announce that we’re now an official ZURB Foundation Certified partner! Foundation is a front-end framework used to build responsive websites. It features code that is semantic, responsive, customizable, Rails-friendly, and accessible. Using Foundation allows us to rapidly prototype functional design ideas, meaning we can skip static wireframing and really wow our clients. Our designer & coder, Tina Yeung, was recently certified and had this to say, “I’ve been using Foundation for a couple of years and I rest easy knowing their codebase is always up-to-date. Foundation is clean, easy to use, and fully customizable to...