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Blog

10 Reasons Why You Shouldn't Work With Us

10 Reasons Why You Shouldn't Work With Us

Ross Beyeler

When it comes to redesigning your website there are a number of things to consider when choosing the right web design and development partner. Your website is the face of your business, and often the first or second point of contact that your potential clients will encounter. Ensuring you make the best first impression is crucial, and finding the right website partner is even more essential in guaranteeing your success. At Growth Spark, we specialize in the design and development of e-commerce websites, specifically those built on the Shopify platform. And, while we would love to help grow every e-commerce...

Mahi Gold Mahi Gold is a Massachusetts-based e-commerce brand started by a brother and sister team, Michael and Becky Gorman, and their partner, Brian Voelkel. Hailing from Cape Cod, Mahi Gold features nautically-inspired prints, born from their love for all the Americana and quaintness that one tends to find in New England’s coastal towns. With that aesthetic comes a devotion to sourcing and producing all their garments in the USA. Once a women’s clothing line specializing in dresses, Mahi Gold has begun to expand into men’s and kids wear as well. Righting the Ship Mahi Gold came to Growth Spark...

I had the pleasure of speaking on a Partner Panel at Shopify Unite 2017 about effectively scoping Shopify projects. Shopify Unite is Shopify's official partner conference, where agencies such as Growth Spark can gather to share knowledge and learn more about what Shopify has on the roadmap for their platform. In this Partner Panel, Simon Heaton from Shopify hosted Anshey Bhatia of Verbal+Visual, Sara Mote of Mote, and myself to discuss how we handle project scoping for our Shopify projects. We cover a range of topics including: the resources we use to document the scoping process, managing client expectations during the scoping process, how...

Search Engine Optimization (SEO) is an incredibly powerful channel for driving traffic to your website. Unfortunately, it's not an 'easy' channel to master and often takes months of work to reap any noticeable results. A good Shopify SEO strategy has three components to it: Technical SEO: Making sure the 'structure' of your website meet Google's expectations and recommended best practices On-Site SEO: Continuously creating large quantities of unique, keyword-optimized content Off-Site SEO: Getting other websites, particularly those with a high 'authority', to link back to your website Each of these three components have their own respective set of best practices....

Launch: Johnny Cupcakes 3.0

Launch: Johnny Cupcakes 3.0

Justin Hiltz

Johnny Cupcakes Johnny Cupcakes is a Boston-based clothing brand started by John Earle, a.k.a. Johnny Cupcakes. They specialize in graphic tees adorned with pop-culture references, spoofs, and of course, cupcakes! Johnny Cupcakes was started over 15 years ago out of the trunk of Johnny’s ’89 Toyota Camry, where he’d sell his novelty collectible t-shirts to those in the know. Today, Johnny Cupcakes is an internationally recognized brand due to its once globe-spanning bakery themed retail stores and strong e-commerce presence. A Fresh Coat of Frosting Growth Spark’s prior work with Johnny Cupcakes has been some of our most fulfilling and...