Donor-based fundraising is huge nowadays, with platforms like Kickstarter and IndieGoGo receiving tons of traffic and millions of dollars in contributions each year. It makes sense for a lot of reasons, from demonstrating a presence in the market to rustling up pre-release interest in a product. It’s even a great way for for would be inventors and innovators to raise the capital necessary for projects they’d never be able to do on their own. This method of money pooling has its downsides though, namely this: people eventually expect you to deliver on your promises. So many small companies end up...
