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It’s easier than ever to sell across borders and continents, especially when you use Shopify to manage your ecommerce store. But if you’re shipping products that your company manufactures, a customer purchase is only part of the story.

Your website is a beautiful, branded piece of art. Customers are ordering left and right, boxes are shipping out, and you’re feeling pretty darn good about things. But… (oh no, there’s a but. Why is there always a but?!) how is your fulfillment experience working for your customers? Yep, I said fulfillment experience. Putting your product in a brown cardboard box and slapping a shipping label on it works. And that’s what most e-commerce retailers do. But oh, fulfillment can be so. much. more. You can stand out by creating a moment of unexpected joy for your customers that will...