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This is the last article in our six-part series on the E-Commerce Customer Lifecycle (ECL). Website analytics is the foundation that supports every other stage of the ECL. It tells you what is working and what isn’t working, and gives clues on how to improve.
Migrating your e-commerce site to Shopify from another platform can be a complex project, but it doesn’t need to be a struggle.
Eighty percent of buyers are one-and-done. That situation is leaving a lot of potential revenue and growth on the table. The most important aspect of e-commerce customer retention is to maximize customer lifetime value (CLV). Essentially, how much money can you make from that one customer relationship?
There comes a point when it becomes important for e-commerce businesses to establish a formal and scalable fulfillment and shipping process. Merchants that make the entire shopping process - including fulfillment and shipping - as smooth as possible for the consumer are rewarded with positive customer reviews and usually enjoy the greatest business longevity.