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Blog

When you look at the success that subscription model leaders like Birchbox and The Dollar Shave Club have had with monthly recurring revenue (MRR), it’s enough to get the rest of us thinking: Should we consider starting up a subscription model too? This post looks at how to get started: from the very basic (“Is there an app for that?”) to the more complex (“What’s our acquisition strategy, and how do we minimize churn?”)

(Contributed by Photoslurp) Your customers' content is the best asset to convert visitors into buyers - customer content is 5X more likely to convert than professional content! Your customers are already posting posting pictures with products on social media. The trick is to encourage them to post with your products, then establishing a self-generating cycle of fresh content that will help drive conversions for your brand.
This is the last article in our six-part series on the E-Commerce Customer Lifecycle (ECL). Website analytics is the foundation that supports every other stage of the ECL. It tells you what is working and what isn’t working, and gives clues on how to improve.
Migrating your e-commerce site to Shopify from another platform can be a complex project, but it doesn’t need to be a struggle.

Eighty percent of buyers are one-and-done. That situation is leaving a lot of potential revenue and growth on the table. The most important aspect of e-commerce customer retention is to maximize customer lifetime value (CLV). Essentially, how much money can you make from that one customer relationship?