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Blog

Lessons Learned in Sales at MAB 3.0

Lessons Learned in Sales at MAB 3.0

Ross Beyeler

Last night we hosted the third Managing an Agency Business (MAB) event series along with Fresh Tilled Soil (venue sponsor) and WhatArmy (food and beverage sponsor). MAB started in November 2012 as a quarterly event series for Boston-area design, development and marketing agency managers to come together and discuss all aspects of running an agency: sales, marketing, operations, finance, people, etc. What started out as a small group of colleagues in the Boston agency scene has blossomed into a group of well over 60 members.We were very pleased with the turnout last evening with 30 - 40 people joining us for our...

This past Wednesday we gave a presentation on Conversion-Optimized Design at Harvard University. The presentation was made possible thanks to the Harvard Web Working Group, a loose association of designers and developers working within the various organizations and facilities of Harvard.The focus of the talk was addressing how businesses and organizations can use tools and techniques to understand their online audience and their motives. The talk also covered broad considerations necessary for organizations intending to implement a conversion-optimizing system into their workflow. Conversion-Optimized Design We began with an overview of conversion, defining it as an action. While it's true that,...

Online Marketing for the Design Industry

Online Marketing for the Design Industry

Ross Beyeler

[caption id="" align="alignleft" width="250" caption="Inside the Boston Design Center Dream Home"][/caption] On Wednesday, August 18th, Growth Spark will be giving a one hour presentation at the Boston Design Center, covering online marketing tactics for the design industry. This will be our third talk this year, following our previous two at Babson and Roomscapes. The focus of the talk will be our SEEK Conversion Methodology, which we use to educate business owners about the importance of Sourcing traffic, Engaging visitors, Enacting conversion goals and gaining Knowledge through visitor tracking and reporting. As with every presentation, we'll cover both best practices as...

Generating conversion is a fundamental principle to Growth Spark's web design, development and marketing philosophy. A well-built website serves a purpose greater than 'a place for people to find your business online'. Its purpose is to meet the goals you have with regards to your visitors: conversion into leads, subscribers, customers, etc. We are proud to announce our first workshop on web-based lead generation aptly titled "Using the Web to Generate Leads, Increase Sales and Grow Your Business".We've designed this workshop specifically with small businesses in mind who have or want a website that will actually produce sales for their...

Growth Spark Sponsors WordCamp Boston 2010

Growth Spark Sponsors WordCamp Boston 2010

Ross Beyeler

WordPress has become a dominant player (often cited as the leading) in content management systems over the past few years. With almost all of our projects built on the WordPress platform, we at Growth Spark are big believers in its power, flexibility and scale. We were truly excited to have the opportunity to show our passion for WordPress through our sponsorship of WordCamp Boston. WordCamp is day-long event for WordPress designers, developers and enthusiasts to come together and share their knowledge, experience and passion for this platform.Not surprisingly, tickets sold out in what seemed like overnight. Hosted at the Microsoft...